Despite my ever increasing traffic, my Alexa and Technorati ranks seem to be taking a nosedive. The only real change I have made to this site that can account for that is the decrease in my social media promotion. I find it strange that not promoting my stuff all over the Internet has created such an issue. I didn’t think most social media users also were Alexa users, and I didn’t attribute my inbound links to the posts I promote on social media.
This, to me, reinforces the fact that social media is a key component to a blogs success or failure as I was also getting many more advertisement requests on this site when my rankings were getting better and better, as advertisers no doubt assumed that they would continue to rise and as such they were getting an amazing deal.
I still believe there is great value in this site, its content, its archives, and its audience, but I have to admit that I am going to be gearing up for another social media push in hopes to getting this blog back on track with both Alexa and Technorati so that my rank on 45n5.com/top100 remains fairly high.