A great business website is never truly finished. One of the most important elements of a successful business website is that it is malleable. As technology shifts what web users expect to find, your pages should transform.
Stay up with the times through regular research. Start now, and read through a brief summary featuring a few design tips that will help to bring your business website into the 21st century.
If you’ve just started a new business, you’ve likely also just created a new business website to go with it. With so much business taking place online, a successful business needs to have a working website that consumers can visit to learn more about their company, make purchases, and contact them. But before you launch your new website, it’s crucial that you’ve covered all your bases and ensured that your site will function properly. To help you with this, here are three ways you should improve your new business website before having it go live.
Improve Your Site Speed
One of the most important factors for the user experience of your website is speed. If your visitors have to wait too long for your website to load for them, think about 3 seconds, they’ll navigate away and may not return. To see if your website is running fast enough, Lindsay Kolowich, a contributor to HubSpot.com, recommends running site speed tests before your launch date. If your site isn’t running as quickly as you’d like, talk with your website designer about ways you can improve the speed prior to letting your website go live.
It may seem simple to get your website up and running, but there is a lot more to online success than simply launching your business website. If you have no visitors on your site, then you may as well not even exist in the digital community.
Search engine optimization is the answer to boosting traffic on your business website. Once you optimize your site design to please the search engines of the internet, you will rank higher in the SERPs (Search Engine Results Pages). Continue reading