Tag Archives: business

Marketing Tips For Increasing Business During Winter Months

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The winter months are a strange time for businesses. The holidays bring in a lot of business for certain retailers, while for others, the holidays are a time when companies are forced to count their losses. Of course, it depends on where you live in the world, but the winter months can be described as fickle at best. Sometimes they’re cold, sometimes they’re snowy, and sometimes the Christmas cheer is a little below the bar.

As a business, you run the holiday season. Your attitude and what you do during the winter months determines how excited the rest of the world is going to be about the holidays. When you embrace the season and start offering products and services that enhance the winter experience, people will be more apt to celebrate with you by purchasing from you. It’s your responsibility to up your marketing game so that business not only increases during the winter months, but so that it propels you into growth beyond the Christmas season. Here are some tips for creating a buzz for your business around the winter season:

Highlight Your Amenities

Every business out there is doing the same thing as you, especially during the cold season. They know that business will be up and down, so they’re doing everything possible to keep the trend high. If you want to be seen as a business with credibility during the winter months, capitalize on the amenities you offer customers.

In your campaigns, both online and offline, create a buzz around the fact that you’re offering amenities and services nobody else is. Talk about how clean the air in your shop is thanks to your air purification system; talk about how great your employees are because they’re trained by the best; talk about how you offer free hot chocolate to everybody who comes in the door. Gimmicks work. You’ve just gotta find the right one.

Holidize Everything

If holidize isn’t really a word, it should be. It’s actually more of an action verb. If you want to increase your business during the cold season, you best be capitalizing on the holidays like nobody’s business. People eat that stuff up. The skies may be gloomy and they might be crying white, fluffy tears of hell in your eyes, but when push comes to shove, the holidays represent a lot of positive things and people are all about it.

If you make the season a big deal for your business and you market the crap out of it on all platforms, you will have people coming in the door and being excited simply because you’re excited. Christmas cheer is contagious. Remember that. Also, people are more apt to spend during the holiday season…as long as for the cause.

Double Your Web Traffic Using Twitter

Web-Traffic

When it comes to speed in disseminating information, Twitter is the champ. Many users agree that they would hear about breaking news stories first on this social media site than the traditional media such as television and radio.

It is no wonder then that businesses are relying on Twitter to get the word out about their products and services and engaging with their target market. Being a very responsive platform, a growing number of professionals are taking advantage of it to achieve their business goals and drive traffic to their websites.

Twitter Search

Social media experts point out that apart from tweeting, business organizations also need to tap the site’s news updates. The best way to do this is to utilize the Twitter search function just as you would Google search. Keep in mind that many users share updated information in real time via this platform hence using the search function will help you monitor your competitors. Continue reading

The Role of Colors in Online and Offline Marketing

Whether you’re marketing a product or service online or even offline, it helps to pay attention to the colors you use. There’s a psychology behind colors and choosing the right one spells the difference in your business success.

Colors in online marketing

Colors normally provoke specific emotions in people. KissMetrics, an analytics company, revealed that consumers often consider colors when making purchases. Below are specific colors and how they’re used when marketing physical products.

Red represents energy and increased heart rate associated with urgency. As such, it is often used in clearance sales.

Blue is often used by banks and businesses as it helps promote trust and security.

Yellow is for optimism and youth. It is often used to attract attention of window shoppers.

Black
is associated with power and often used in marketing luxury products. Continue reading

What Taxes to File if You’re a Home-Based Blogger or Business Owner

In this age of the internet, it’s very convenient to earn an income while staying at home. Your options are to work for various companies on a freelance basis or run your own business.

Income that can be earned from a home-based blogging job or business varies but if you’re patient and resourceful enough, a high income is very possible. What you earn can be the same as that of an office employee or even bigger.

You have to be aware, however, that even if you’re home-based, you still need to pay your taxes. The amount is basically the same as what you pay for your social security and Medicare.
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