Tag Archives: colors

The Role of Colors in Online and Offline Marketing

Whether you’re marketing a product or service online or even offline, it helps to pay attention to the colors you use. There’s a psychology behind colors and choosing the right one spells the difference in your business success.

Colors in online marketing

Colors normally provoke specific emotions in people. KissMetrics, an analytics company, revealed that consumers often consider colors when making purchases. Below are specific colors and how they’re used when marketing physical products.

Red represents energy and increased heart rate associated with urgency. As such, it is often used in clearance sales.

Blue is often used by banks and businesses as it helps promote trust and security.

Yellow is for optimism and youth. It is often used to attract attention of window shoppers.

Black
is associated with power and often used in marketing luxury products. Continue reading