For many businesses, a huge part of your customer retention and outreach programs rest on your email marketing campaigns. But as a consumer yourself, you know how many times you’ve deleted emails sent to you by companies you’ve purchased from or worked with. And in those few times where you have opened email sent to your inbox, you rarely engage with those emails, right?
Hearing these types of truths can be disconcerting for businesses who spend a lot of valuable time and money on sending out email marketing campaigns. And while the above scenario does happen to marketing emails occasionally, there are things you can do as a company to minimize having your emails becoming overlooked and dumped in the trash. Continue reading