Tag Archives: how museums are marketing online

How Museums Are Marketing Themselves Through The Internet

The Internet presents a unique problem for museums. Namely, why would you pay to get into a big building where you walk around all day and can’t touch anything, when you can see all the same art on your computer for free? You don’t have to get out of bed. If you want to, you can lick the screen, and there is no security guard to tell you no.

Museums are facing a struggle – younger generations don’t always see a reason to visit, and their numbers are dropping as a result. The majority of museum-goers are older art lovers or families with small children. Millenials go elsewhere – art is on their Instagrams and Tumblr feeds.

How can museums appeal to millenials and stay relevant in the modern day? The answer is a twenty-first century classic – go digital. Continue reading