Sharing one’s expertise and establishing credibility is a breeze these days what with the various tools available online. Coaches, publishers, business owners and marketers are fortunate to have them as a way to reach out to their target audience and establish rapport.
The social media publishing tools are now among the most widely used. Through the years, social media has evolved and has provided its users with more avenues for connecting with people and sharing their expertise. Apart from allowing short status updates, they have developed new features that enable users to publish articles on the platform.
Among the top social media sites today, Facebook and Twitter have been exerting efforts to enhance their platforms. They make changes every now and then to the surprise of users the next time they log into their social media account.
LinkedIn is fast catching up and after improving the look of its company pages, it has now launched a new look for the profile page of members. Those who love visuals will surely rejoice over this new development as LinkedIn now allows its users to showcase their professional experience through the use of images.
In a move being made for the first time, LinkedIn users can now show their professional achievements through images, videos and even presentations in the most innovative way they can. This is now the opportunity of graphic designers, aspiring film makers and other creative people to present their works on this professional networking site. Continue reading →
Authors who are actively using LinkedIn have something to rejoice. This is because the top professional networking site has allowed the publishing articles on the platform. In addition, LinkedIn members can choose to follow the content of their favorite authors and writers.
Right now, this publishing feature is limited only to the so-called most influential thought leaders on LinkedIn that number around 150. These people include Richard Branson, Tony Robbins, Caterina Fake, President Barack Obama, Governor Mitt Romney and Craig Newmark, among many others. Eventually, this will expand in the coming months and more authors will have the opportunity to publish their writeups on the site, too.
This new feature offered by LinkedIn is specifically called the Influencer program. This encourages thought leaders in the areas of business, non-profit and public sector to share valuable information on the site and gain followers. Apart from articles, the site also allows publishing of polls, presentations, videos and infographics among others. For now, those who would like to be part of this program can submit a request to be an influencer through this link. Continue reading →