The world of search engine optimization (SEO) is steadily changing. As technology improves and begins to evolve, the language of the search engine also rapidly changes. What used to work 100 percent of the time will no longer assure a high ranking on Google. The business of content marketing is changing.
Rankings used to be a simple matter of solid keyword research and placement, but recent updates have required writers to branch off from this practice and further explore the inner workings of Google’s search engine. Check out a few of the newest changes to the ranking criteria of one of the world’s most utilized search engines. Continue reading