If you do any kind of blogging, marketing, or advertising for websites, then you’re probably familiar with search engine optimization. However, depending on how you came up in the marketing world, you may not have taken the time to think about what some real life parallels are to common optimization techniques.
A few techniques that you can look at that will have distinct connections to real life advertising and marketing include the use of banners, how headlines work, how to mix conversation and content, and verbal connections and textual links. Essentially, search engine optimization comes from real-world techniques, so if you lose track of the origin, you may be missing out on some benefits. Continue reading
Many people cringe when they hear the term, “search engine optimization.” In reality, the process of SEO isn’t something that needs to be feared. A lot of the more effective methods are so automated today that anyone can hope to score well in sites like Google and Bing.
Most people will start a blog to bring attention to a specific topic. That traffic starts with having content visible in search engines. Here are some of the easiest ways to add that visibility. Continue reading
Search Engine Optimization is the key to being seen online. If a new website is a company’s only marketing strategy (which is never a good business idea), then SEO is the first step to being seen. A website will fall to the wayside if certain strategies are not followed when building the content of the site. Take a look at what experts deem some of the most valuable tips and techniques in Search Engine Optimization to rank number one in Google listings.
Keywords are just that, key words.
The world of search engine optimization (SEO) is steadily changing. As technology improves and begins to evolve, the language of the search engine also rapidly changes. What used to work 100 percent of the time will no longer assure a high ranking on Google. The business of content marketing is changing.
Rankings used to be a simple matter of solid keyword research and placement, but recent updates have required writers to branch off from this practice and further explore the inner workings of Google’s search engine. Check out a few of the newest changes to the ranking criteria of one of the world’s most utilized search engines. Continue reading
SEO, it’s a term you’ve been hearing non-stop, a buzzword, if you will. Bloggers and businesses alike are utilizing search engine optimization in order to make their websites and blogs easier to find. If you aren’t using SEO it’s pretty likely you’ll never appear on the front page of any search engines, and that’s where most people click links.
SEO isn’t just for blogs, though that is one of the most important places to use it. It included keywords, links, and keywords phrases, among other things. You can get more out of you SEO work by using keywords in more places. Continue reading