The world of search engine optimization (SEO) is steadily changing. As technology improves and begins to evolve, the language of the search engine also rapidly changes. What used to work 100 percent of the time will no longer assure a high ranking on Google. The business of content marketing is changing.
Rankings used to be a simple matter of solid keyword research and placement, but recent updates have required writers to branch off from this practice and further explore the inner workings of Google’s search engine. Check out a few of the newest changes to the ranking criteria of one of the world’s most utilized search engines. Continue reading
SEO, it’s a term you’ve been hearing non-stop, a buzzword, if you will. Bloggers and businesses alike are utilizing search engine optimization in order to make their websites and blogs easier to find. If you aren’t using SEO it’s pretty likely you’ll never appear on the front page of any search engines, and that’s where most people click links.
SEO isn’t just for blogs, though that is one of the most important places to use it. It included keywords, links, and keywords phrases, among other things. You can get more out of you SEO work by using keywords in more places. Continue reading
Search engine optimization is a key factor in your online marketing success. Proper and effective search engine optimization is a sure way to boost your company’s visibility, and visibility (or lack thereof) can make or break a marketing campaign.
You may not be equipped to get into some deeply intense SEO, because it could require some restructuring of your company’s website. There’s no harm in some surface level effort, though! Continue reading