Maintaining a blog is not always sugar and spice, and everything nice. Making a living off of your online activities may seem glamorous to some, but every publisher knows that hard work is involved. There are times when you may not find the time to actually sit down to do some exhaustive thinking in order to come up with good quality content. And we all know just how important content is when it comes to blogging.
One option that is increasingly becoming popular today is to hire an SEO copywriting service. There are many entities offering this service – you only have to take your pick among them. There are some advantages to taking on the services of an external company to help you with your writing. Perhaps the main one is that you can rest assured that you will have fresh and high quality content to publish on a regular basis. You have to bear in mind that these services employ professional copywriters who are highly experienced in writing copy for the Web. This means that you do not even have to worry about the relevance of your content (for your human audience) and that you can also rest assured that the search engines will be happy.
Hiring an SEO copywriting service need not be a difficult task even with all the choices out there. Just make sure that you dig a little deeper into the reputation of the company and the ask to see samples of actual work that they have done. The best news yet – you can avail of these services at very affordable prices!
If you are struggling with your writing, take the time to consider getting some help.
As bloggers I am pretty sure that timel, up to date posts are what you prioritize. The common dictum in the blogosphere is that keeping your blog current with the latest posts and information is what makes a blog effective. I have to admit that this is true. A well written blog that is updated regularly will surely be noticed… at some point. But there really is more to blogs than just posts. For example, do you know that your blog post titles are equally important? I bet this has made you suddenly ponder your gung-ho attitude towards giving titles to your posts (the usual philosophy is “the wittier the title, the better).
As bloggers you should know that blog post titles should always be search engine friendly. Although this will surely put a damper on your creative juices and how craftily you compose titles, this is the reality if you really want to make a successful blog. But there could be a way to address the SEO aspect of your blog without necessarily killing creativity. The solution is to look at your two different targets in two different stages.
The first step is to address your readers
Your readers, whether they have subscribed to your RSS feed or actually visit your blog on a regular basis, will want their interests to be piqued. They want to read your post and also be titillated enough to want to share it with others. So when you’re composing your title do the following:
• Make it interesting. There are many methods that can be used to achieve this goal. You can post a question, put out a scoop or make an obtuse title that will compel readers to read the post to find out what it’s all about.
• Don’t make it too long. Short and sweet. That’s the usual saying you hear and in the SEO and internet world, this is virtually dogma. Be succinct in giving information in your title. A title that’s too long will only confuse your readers.
• Keep keyword scanners in mind. Don’t confuse this with the SEO optimization part (that’s the second step, remember?). What you need here is to look for words that will interest a majority of your readers. Use the more popular keywords in your blog post title and your post will have a bigger chance of getting noticed.
The whole idea of this first step is to catch the attention of the readers that will view your blog the moment you publish it. The title is basically for your “captive audience”. When the initial freshness of the post has passed it will be passed on to the archives and since getting your posts noticed in an archives section is quite slim this is where the search engines should come into play.
I’ll discuss then next step of improving your blog post titles next time.