Online marketing is basically the only way that marketing is done these days. With the amount of time people spend hooked up to wifi or their cellular data, it makes sense. People are in their electronics a majority of the time. Because of this, billboards are less effective than they used to be. They help a bit, but for the amount of money you’re shelling out to plaster your statement or product on a board, it makes much more sense to just allocate that money to something having to do with online marketing.
The first building block of being able to market your company online is to actually have an online presence. That means you must have something you’re driving people to. A website is a must. Beyond that, pages on social media sites are also important, but still, they’re only a means to an end. The end is your website. The website allows the customer to see, browse and buy your product. That’s the whole point. Continue reading