You, as a marketer, should be screaming for more data. More data – I want more data! That should be your calling card and your siren song. But, data by itself isn’t enough. You need some way to organize and analyze that data in order to turn it into something useful. You need an action plan – to move numbers and statistics, into something you physically do to help out your marketing (and SEO if you’re smart about it).
So, particular types of analytics that you can use to do exactly this with all that gluttony of data that you’re gathering would include voice and messaging analytics packages, website analytics, keyword analytics, financial analytics, and feedback analytics. Together, these will help you be a superhuman marketing force, with numbers to back you up. Continue reading