If you use FeedBurner for your RSS feed managment, you might be in for quite a shock, despite you not wanting to show your audience how many subscribers you have, you may be showing your competition how well, or how poorly you are doing.

FeedBurner provides a small chicklet which shows your current subscriber rates on your blog. Many prominent bloggers love to show off their feed counts, and display the badge prominently. The service is FeedCount, and if you have enabled it, anyone can view your current subscriber rates.
If the FeedCount service is inactive, then you will come to an ugly page telling you so, but from my tests, most people using FeedBurner have activated the FeedCount service.
Here are a few examples of sites where you can see their feed count.
Problogger.net - he shows his feed count publicly, but it can be a good check to make sure it is not a faked graphic. Like we had any doubt.
So if you don’t want to show off such numbers, then deactivate the FeedCount service or if you are so inclined, post the graphic on your blog, and proudly display how well you are doing.
DerekBeau
September 8th, 2007 at 1:10 pm
Great tip! I’ve been wondering the number of subscribers for a lot of sites in my feed reader… now I know
A lot of them that have never displayed the chicklet though, including my blog, don’t have it enabled.
Andrew
September 10th, 2007 at 7:29 am
Thanks for this interesting tip. I didn’t have mine enabled until about 24hours ago because I didn’t believe I had numbers worth showing off until I checked the Feedburner stats .
coos
September 20th, 2007 at 1:28 pm
Be carefull with feedburner stats because they’re not that accurate and fluctuate for some reason…
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