When you’re running a business online, it’s a must to constantly monitor your target market not only by their number but as well as their activities particularly on your site. Fortunately, this can now be done easily with the help of the analytics tools.

Analytics

Most of the popular social media sites today are equipped with this tool. As such, one does not need to download a separate app or pay a fee in order to use it.

Those using Pinterest can also utilize the analytics tool to tailor content that’s appropriate for their target market. It is quite similar to Google Analytics.

To be able to use it, you need to verify your website first. Once this is done, you can access the analytics through the settings section at the right hand corner.

Clicking analytics from the dropdown menu will let you view and analyze your account’s performance in the past days and weeks. The analytics dashboard will show you four tabs – site metrics, most recent, most repinned and most clicked.

Metrics to Monitor

Analyzing the various metrics should be able to help you determine whether you’re on the right track in attracting the right audience to your website. The pins created from your own website are crucial as are the repins on Pinterest by your followers. They should help you decide whether you need to add more visual content to your site.

Do keep track of your reach as well because this is critical in promoting what you offer to people. For instance, you can gauge your success in reaching a wider audience if the people who pin and repin your images are those who have a great number of followers.

So keep pinning but never forget to keep track of your metrics.

Image via beehivestrategy

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