Writing and publishing a book in print form can be costly. Apart from the cost, it can be difficult to find a publishing company willing to risk on a new writer who’s not yet established in the market.

But thankfully, new authors now have digital tools to use to help them in their venture. So if doing a print book is not within your budget, self-publishing is your best option and doing an ebook is the way to go. This way, you will know the real score without having to spend much money and deal with a third party such as the publisher.

According to Guy Kawasaki, co-author of APE: How to Publish a Book, with the publishing industry not in good shape, authors can do away with the traditional way of doing a physical book and instead should focus on creating a digital book. With this kind of book, it’s easy to market it and sell it online. You’ll also provide interested readers the convenience in buying and reading what you’ve written and gain knowledge from it.

Kawasaki stressed it is very important for the writer to first determine his goal of writing a book. The goal, he said, should go beyond earning money. A good author writes a book to share his knowledge, inspire other people, to entertain, support a cause or simply share his life story. Also, it has to be well edited to ensure it is a product of a professional.

Once your ebook is written and edited, you need to create a cover image for it and the crucial part after that is the marketing stage. You would want your book to be known to other people and you need to take the effort to spread the word either by mouth, social media or through your personal blog. When you’re creating a buzz, you can then be sure to attract writers eager to review your book which is another plus for you.

Image via bookbaby

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