The site has grossed over $100,000, and has had thousands of pages added to it for $100 USD per page. The owners are no handing it over to someone else because they can’t figure out a new way to market it to the masses, and continue to accrue their fortune.
This whole thing makes me a little sad, as a change of ownership almost always means a decrease in popularity, traffic and the other positive factors created by the original owners. And despite the sellers saying that the site must remain live until 2022, I doubt the new owners will necessarily honour everything the previous owners put forth.
Currently, the bid sites at $10,000, and has ceased to continue to climb, after an initial rush of bids.
I am one of the many people that own a page on the Million Dollar Wiki, and earlier in its higher popularity days, it drove a fair bit of traffic to this site, now it gives me nothing, and with this sale, I wish I could just get my $100 investment back.