Creating your website and perfecting your landing pages doesn’t end there just yet. You need to consider what it looks like, how fast it loads, or if it’s secured enough to go live.
SEO or Search Engine Optimization has proved itself way too many times with the success of million dollar websites. Unless you don’t have competitors, you won’t be seen by people looking for products or services that you have. For a beginner, SEO may be too complicated to understand and implement.
One of the top downloaded plugins on WordPress is Yoast – your best buddy when it comes to optimizing your website.
Thinking about caching your WordPress website means you are thinking about increasing its performance. Think of caching as taking notes and saving it for later use. In web science, caching reduces the delay of transferring data from the website the user is visiting its browser. It means, when a user visits your website again, their browser don’t have to redownload your HTML pages, images, scripts, etc. because they’ve already saved some of those in their browsers.
Nobody likes to wait for a website that’s taking forever to load. According to DoubleClick, one out of two users expects a site to load in less than two seconds. Take a look at Design Bombs’ comparison of the best WordPress caching plugins and decide on what you think is perfect for your business website.
Your website is the place where you point your possible clients to, losing it may cost your whole business to fall. It is not just smart to install security plugins but is a must if you want to keep your business away from intruders. Even though WordPress itself offers a bunch of security updates, hackers are still persistent to find their way and exploit bugs they come across to.
The most downloaded security plugin – Wordfence, does a deep server scan of your website. Gaining more than 22 million downloads in total and mostly a 5-star rating, it is worth a try to install to your website.
4. Social Sharing
Most of your visitors probably use social media, and a good percentage of them are sharers – people who love to share something they’ve read somewhere on their social accounts. When you see content on your website is shared, it means that your visitors like it. A case study of Fizzle shows that sources of web traffic are mostly from social media websites.
Adding a highly customizable social sharing button like Share Buttons by AddThis increases your chances on being shared easier by your readers.
5. Opt-in Form
Opt-in forms are how your business gets its leads. Most of the time, you will have to offer something of value to your visitor in exchange for their email. These emails are going to be your leads and potential customers. Remember that you don’t just put opt-in forms wherever on your website, try to look compare what you think is the best opt-in form plugin you need to be adding on your website.
Using WordPress is an excellent choice because it offers a lot of functionality, but you’ll be doing a lot better by installing plugins that could help solve your little problems for you. Here are some of the best WordPress plugins every business needs – including yours.