Blogger Doesn’t Mean English Major

One of the most annoying things to deal with as a blogger is the annoyance of having the spelling and grammar police comment on your posts about how you messed up various bits of the English language.

I have to admit that while English is my first language, and really the only one I am competent in, my schooling in its grammar and spelling was pretty horrible. I didn’t learn what a noun or verb was until I was in grade eight, or thirteen years old. I think that is pretty dismal, and while it doesn’t excuse any of the mistakes I, or anyone else makes, readers have to remember that in blogging, it is rare to have an editor, and if there is an editor, he or she probably wasn’t an English major.

Readers should cut bloggers some slack, and try to understand the context of the post, and enjoy the content. I don’t mind when I am corrected on a personal name, or website, but I don’t need to know that I missed a comma.

Originally posted on August 30, 2007 @ 1:33 am

Flipping an Advertisment

John Chow might be kicking himself a bit right now as the advertising spot he sold on his site originally for $1000 USD has made others much more than that, and is now going to be sold once again.

After the Google 300Ă—250 ad spot was flipped the first time, some readers speculated if it would be flipped again. Well, those speculations are about to come true. It seems Rich4Life.Us, the buyer of the ad spot will be flipping the spot to advertisers for the last 10 days of the ad run.

The advertisers blame a slow down on sales coming from the advertisement and have begun selling spots which will help make them even more from their now seemingly small investment. A brilliant move by all those involved.

I look forward to seeing what John does with the advertisement next month.

Originally posted on August 21, 2007 @ 10:03 pm

My Failed Blog Network

Early on in my blogging career, I was planning on starting my own blog network. I thought that I knew better, and could do much the same as what Darren Rowse had done by making some niche sites, and writing on them. I was so naive that I thought I could turn a profit on the sites in less than half a year.

I named the network Digital Life News. I set up a bunch of blogs under different sub-domains all with the same main design. I was planning on targeting the Canadian market, a group that hadn’t seen much attention in the blogging world, and I thought I had what it takes. I was quickly proven wrong. I had ideas, a great domain and passion, so what was missing?

Patience

It seems like such an easy thing, but I didn’t think about the long term, and I didn’t have the patience and really the persistence to make something like this work.

Had I really sat down, and thought about each step of the process in greater detail, I would have seen that it could take me a year, maybe more before the network was making more than the cost of hosting the sites, and even then it might take a long time before the network was recognized in the community as worthy of attention. I would have also seen that I should have focused on a few niches, rather than casting a wide net.

Help

I was planning on doing it alone, and as I mentioned before in Starting a Blog Network, no one is an expert at every skill that starting and managing a blog network requires.

I couldn’t write on all the niches I had planned, at least not at the quality level that would help grow the network. I wasn’t very good at monetization nor at managing others. I actually hired a friend of mine that was tech savvy at one point, but I couldn’t pay him enough, nor was he really interested in writing about the news and information that he found, and thus, he stopped after only a month or two.

I should have found great people that were interested in blogging to help me, which leads me to my next two points.

Networking

I didn’t really know anyone in the blogging community. I knew Darren, and a few others, but I wasn’t constantly talking with them, nor was I someone they came to talk to. I didn’t have anyone that could help me get the word out about what I was doing, and without being able to properly network, I could tell early on, that I was quickly losing momentum.

I have learned this skill more and more over the last two years, but I am still no expert. I shift between being someone that likes to stay quiet by myself, to wanting to be the center of attention. This has been something I have always struggled with.

I knew people that were amazing at networking, and I should have found ways to network with them. They could have passed around my name, and what I was doing, making my network much more of a success.

Money

One thing that some networks need is seed money. It was something my blog network needed badly as more than anything else, I needed money to hire writers to create content. I also needed money to create buzz through contests, or advertising on other sites. All of the things I needed to bring my network to the masses required money, and that was something I didn’t have.

Had I more friends interested in writing, or maybe more of a celebrity clout, I could have forgone the money required on writers for the starting phase, and if I had better networking skills, I could have maybe secured some advertising or items to run a contest from other sites or businesses, but alas that wasn’t the case.

Closed Up Shop

So after a few months of running it, and doing the best I could, I closed Digital Life News, as a blog network. I currently use the name as my business name. I learned a lot through the process, and found out that I belonged more as someone one or two steps from the top of the blog network hierarchy, rather than top dog.

I still believe that anyone can start a blog network, and I think that most can be successful at it, but if you don’t have the proper skills, talents, or friends, then you better have the money to find people that do.

Hopefully, a few of tidbits from my experience will help you avoid your blog network failing.

Originally posted on July 22, 2007 @ 10:42 pm

Mistakes in Design: Problogger.net

A couple of minutes ago, I was writing an article about blogging, and in the middle of it I decided to refer to Darren Rowse’s highly popular ProBlogger.net. When I visited the link to confirm it was the correct one I was surprised, and then shocked, by the new design.

Although it is much more sophisticated than the previous one, in some aspects the design leaves a lot to be desired and, dare I say, makes a lot of mistakes in terms of usability. It wasn’t an easy decision to choose to write this article, but I decided to do it as an example that even great names can sometimes make mistakes.

One of the most basic rules about interface design, is that when a person is visiting a website, or a new program, there will always be four simple questions that cross our mind: Who? What? Why? and How?. When one of those questions is unanswered, we start to lose focus on what’s in front of us, and when that happens, people tend to start getting loss in the interface.

If you are relatively tech-savvy, you’ve certainly witnessed this sort of behavior a few times, like, for example, when you try to explain to someone who isn’t experienced with computers how to work with an application that is (supposedly) easy to work with, like an e-mail client. I know how many times I’ve had to try and explain my father how to check his inbox. Although the old Problogger design had quite a few limitations, like for example:

  • it gave some key articles a lot of focus;
  • it gave other articles very little focus;
  • finding an article in the archives wasn’t as easy;

There were some other aspects that that designed achieved very well. As soon as any person came to the webpage, not only did he instantly know where he was, but he was already answered to some of the most basic questions that someone might want to know about like, for example, “What is a blog?” or “How blogs make money online”. Which was all thanks to the “Introduction” square which was correctly placed underneath the banner and the tagline, as you can see in the screenshot below.

oldproblogger.jpg

Despite sometimes having some very technical content, the site was very user-friendly, and it made even the most inexperienced Blogger want to learn more. It didn’t feel like some Elitist website where only those who are very familiar with the subject are welcomed. The new design fails in all of these previous aspects.

The New Problogger.net

Top of the Page

On the new design you are greeted with non-intrusive links at the top, which say nothing about the content itself, a banner, the latest article, different ways to subscribe to the website followed by a huge amount of content. If I were to change this top part of the website, I could include a similar, or identical, tag line to the previous one. And then I would address another issue that hurts the whole site in general: the font size.

Font Size

One of the most stunning technological achievements that we’ve been witnessing lately, in the computer industry, is the number of pixels we are able to fit in the smallest of screens. A good example of a gadget with an amazing number of DPI (dots per inch) is the newly released iPhone which can display 160 pixels per square inch. What I’m trying to say with this is that the mediums that which use for internet browsing are changing.

Every year a new device comes out with a better resolution than the previous one but with almost, or exactly the same size. In Japan, people already have cellphones with a resolution twice as big as the iPhone’s. But this isn’t an essay on that, this is about ProBlogger. And one of the things that is bad about the design is that the overall font size is too small by today’s standards.

Left Column

Moving below from the top section, we are greeted with three columns. The first one has a list with the title, and a small excerpt taken from the beginning of each article. The equivalent of this, in the past design, was a big percentage of the article, which usually used an inverted pyramid scheme.

Darren Rowse starts with the conclusion, or explains what the article will talk about in the first phrase, and then develops from there. It is an excellent way to motivate people to read the rest of your articles, and a technique that is becoming very common in the internet, due to how little time a visitor usually stays on a website. So this left column actually works really well. The biggest problem with it is really the lack of width and, once again, the size of the text.

Since the lines in this section are really short, the designer should have taken better care of the typography, and including a bigger space between the lines and between each character would do wonders for the legibility of the text.

Middle Column

The middle column is slightly wider than the left one, so one would assume that it’s content is more important than the left one. That may be partially true, since it does focus on Darren’s video post, and on the most popular, or personal favorites, or introductory articles (like the old design used to feature at the top). I will comment on the organization of the information, and on this section once again, when I talk about the footer.

Right Column

There’s not much to say about this column, but at the top there was a small mistake made, which some of you might have noticed, with the e-mail subscription button. In most computer interfaces we use, confirmation buttons are usually placed at the right, or bottom right, of the field we’re typing in. In this case, they placed it at the bottom left and placed the link for the RSS feed on the bottom right instead. Another thing that is noticeable, is the amount of whitespace that this section has, compared to the rest of the site (with the exception of the banner and the footer). This is the section with the least relevant information, but with the most whitespace.

Footer

Instead of simply being something that concludes the design, in this case, the footer holds more information about the site itself, and the who, the what and the why, than the rest of the design. We can find out What the author writes about in the categories, How we can make money and become Professional Bloggers, and last, and certainly not least, Who the author really is.

So, basically, most of the things that were done correctly in the previous design, we’re flipped around and sent to the bottom of the page, where they’re less likely to be seen.

What I Would Change

There is no easy way to make the design better without compromising the current changes and the new features that were implemented, but my suggestions are these:

  1. Improve the typography – Like Darren Rowse himself said on the video post of the 27th of July, we need to find ways to differentiate ourselves from the rest of the blogs out there. Most of those blogs suffer from typography problems, and this new design is plagued with them. But to improve typography do so in some sections, like in the left column, would mean that you’d have to change the layout considerably…
  2. Change the front page to a 2 column layout – the easiest way to improve the typography of the website would be to move the content of the center column to the right one and give the most recent content more relevance. Doing this would also improve the site’s whitespace considerably.2.1. A possible alternative: If getting rid of a column is not an option, I would decrease the width of the right column considerably, and possibly move the left column to the middle, having it occupy the extra space.
  3. Read this article again – most of the things I looked at, and criticized, can be done an infinite number of times. There is no flawless or golden-ration equivalent for a perfect design, but it’s important to question what kind of content you want to emphasize the most: the recent, or the most popular? And what kind of readers you want to satisfy the most, the new ones, or the returning ones? Right now the site is focused almost entirely on the later.

Conclusions

So what was achieved with this new layout, and the new design? Each section has a small title explaining what’s in it, but has less focus than the section itself. If this was the intention, it was well-achieved, but in terms of usability, it’s better to know what you’re looking at before you start reading it.

In three column designs, people instantly assume that the largest column is the most relevant one. Since this is the case, then that means that this design emphasizes more on the past articles than on the recent ones. If it were up to me, I would flip the left and middle column’s content around.

By sending the categories, the small picture and story, and the resource links to the bottom, the site becomes less friendly to newcomers, but easier for returning visitors to access the latest information, rather than having to see the information they had already seen in their first visit once again. This is both a positive, and negative, aspect of the new design.

In terms of whitespace, some sections are incredibly well divided in terms of space and content, like the right column and the footer. Unfortunately, the areas with the most content suffer a lot from this problem. The most important part of a blog is it’s content, period. And in terms of content, Problogger.net is very well served, but, with this new design, the links to the most recent, or featured, content are the least attractive parts of the site to look at.

In conclusion, the site is a bit easier to navigate than the previous one. Returning visitors will be able to quickly read the titles and catch up on unread articles, but newcomers will probably feel intimidated by the amount of information that is crammed up in the same place. It’s not a design that you can’t get used to, but it is a design that takes a while of getting used to, and for new visitors, and even returning ones, that is bad.

Originally posted on August 10, 2007 @ 7:34 pm

20 Essential Tips for Telecommuting Success

There is a reason lists are so popular online. They give a vast amount of information in an easy to digest format, and Freelance Switch’s tips for telecommuting success is no exception. They list some great tips that will help you succeed in any telecommuting job, including problogging.

Here are two of the ones I really liked:

Find your zone. Most people have a time of day when they’re most productive, when they can really crank out the work. Find your zone, and make the most of it. Don’t schedule trivial tasks during this time, but the most important tasks of your day.

Communicate. Whether you’re a regular employee working from home, or a freelancer working on a contract basis, you need to communicate with those you’re working with. That includes communicating what you’re working on, the progress you’re making, what you’ve achieved, any issues that need to be resolved, and anything that needs to be followed up on. Keep that communication regular, so you can’t be accused of not doing your work.

My most productive time actually shifts, sometimes I can get an amazing amount done first thing in the morning, while other times, I am only productive late in the evening, so don’t feel bad if finding your zone is difficult.

As for communication, I find this to be difficult to do, but very helpful. Communicating takes time, energy, focus, but making sure that everyone you work for, or with, knows what is going on, can help a project move faster, and keeps things organized.

Check out Freelance Switch’s full list.

Originally posted on August 16, 2007 @ 1:21 am