Getting your small home based business up and running can be a challenge. Marketing is everything when you are starting out small and on your own. If no one knows your business exists, you can’t expect your sales to skyrocket. The tools you need to succeed in marketing your product are right at your fingertips. You can use social media, a professionally designed website for your business, and homegrown originality to let the world know about your product or services.
You can build your business a social media site. Instead of it being friend oriented, this site will be strictly for marketing your product or services. A business oriented social media profile will give people a chance to see what you’re all about. This is where you can really have a chance to bear your soul, and make your business personal for people. Also, you have the networking capability that you won’t find any other way. Social media is far more effective than a simple word of mouth marketing tactic.
Create A Website
Because you have the internet at your disposal, technology has made it so you don’t have to have a physical address for your small business. Build yourself a professionally designed website. This is your store! Give the public the capability to see all of your different products (whatever they may be), and make sure you have the ability to take payment on your page. You can link it to PayPal to make the financial transfer easier for your clients.
You also want to make sure that your “hours of operation” for customer service purposes are listed and made readily available to your potential clientele. By setting up your “store” online, you greatly reduce your own costs. The internet made it to where you won’t be paying rent or utilities on a building each month. Show your gratitude, and use these tools to grow your profits!
Be Original & Transparent
Originality is extremely vital in this business. Market that one thing that makes you different from other small businesses. If you’re not sure what that might be, then you might want to rethink your business model. Don’t be afraid to show yourself to the public, and let them see you as a human instead of a screen.
Also, you should be transparent with your business goals and intentions. If you’re making jewelry, and selling it online, you could explain to the public how you started your journey. What inspired you to branch out on your own and build a jewelry business? Things like this show your clients that you aren’t just a money hungry business owner, trying to take people’s money without delivering quality of service.