Author Archives: Guest Blogger

How Museums Are Marketing Themselves Through The Internet

The Internet presents a unique problem for museums. Namely, why would you pay to get into a big building where you walk around all day and can’t touch anything, when you can see all the same art on your computer for free? You don’t have to get out of bed. If you want to, you can lick the screen, and there is no security guard to tell you no.

Museums are facing a struggle – younger generations don’t always see a reason to visit, and their numbers are dropping as a result. The majority of museum-goers are older art lovers or families with small children. Millenials go elsewhere – art is on their Instagrams and Tumblr feeds.

How can museums appeal to millenials and stay relevant in the modern day? The answer is a twenty-first century classic – go digital. Continue reading

Writing Your Way to a Leaner and More Efficient Business Plan

Businessman's table Planning Business Issue

Every business needs a concrete plan. It lets you gain a better understanding of your business in the market. Depending on your business plan, you will include most of the elements featured here.

But the main thing about a business plan is that it is never absolute. The plan should allow your business to be elastic so that it can adapt to the changes in the market as deemed necessary.

This is where the importance of lean planning comes in. According to Tim Berry, lean business is about “planning as you go.”

Instead of preparing an exhaustive and static plan about your business, lean planning simplifies the initial process by determining your identity, target market, action plan, and analysis. You can modify your plan as you go, but the elements will form the basic plan in the meantime.

This process will give you the same results as with a comprehensive business plan. But with lean planning, the process will take you less time and effort.

To help you write a more efficient business plan for your business, below are points that you should consider.

Simplify, simplify, simplify

The heart of a lean business is the ability to do more with less. Use your plan to emphasize this point.

Instead of long-winding paragraphs, use bullet points and simple words to elaborate your talking points.

Measure results

The ability to track your business’ performance as elaborated in your plan is key to a lean business. Refer to your expenditures and sales made to determine rate of investment, which is a good metric to build from with your plan.

If you have a website, use analytics tools like Google Analytics or Clicky to provide you with valuable data (traffic, bounce rate, average length of time on site, pages with the most visits, etc.) that you can use to make light of your progress.

You can also create goals and funnel on Google Analytics to have a better visualization of your progress based on your goals.

Use marketing automation tools

To make the process of measuring your results much faster, defer to this list of marketing automation tools if you’re not using one yet. If you’re not sure you need one, read this guide.

These tools help you manage and monitor sophisticated marketing campaigns for the purpose of achieving your goals in your business plan. They track your performance from different channels – email, social media, customer support, and others.

All the necessary data from these data is presented in a single dashboard from the tool, making it more efficient for you to track your performance on multiple sources.

Organize an exit strategy

This portion of the plan does not have to included on the plan, but it bears mentioning at this point. There are instances that you can’t control, which can lead to a failed business. Worse comes to worst, you must at least consider your options on how to gracefully bow out with your company.

One of the possible things you need to consider is filing for bankruptcy. As bad as it sounds, this should not get your entrepreneurial spirit down through Chapter 11.
According Los Angeles Bankruptcy Lawyer Simon Resnik, “[T]he business can reorganize its income and expenses while regaining its profits. This process can continue while the business is in operation, which for many business owners assists in helping the business regain profits.”

Common Internet-Based Solutions for Data Backups

Thinking about content strategy or blog monetization can be imperative to the success of your website. But you also need to think about keeping your websites secure and stable. Running anything from a hand-coded platform to an open source CMS will require security. No website is completely protected from harmful intruders.

Data backups are one of the easiest ways you might combat spam or hacking attempts. If somebody compromises your website with some type of bug or malware, it might not be easy to remove. Your hosting support staff does have tools for the job but it’s not always perfect. Thus you might consider methods for organizing your data into local and remote backups for quick re-installation.
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Website Virus Scanning: An Often Overlooked SEO Problem

Virus Scan Website Scanning

You spent hours, maybe even hundreds of hours developing your website. You placed links where they need to go, you thought carefully about tags and categories and your websites code is flawless. Yet, six months down the road you are finding yourself stuck in some sort of SERP black hole. Keywords, long-tail keywords, whatever you do is falling on deaf ears.

The first thought might be that your focusing on the wrong keywords or that your product simply isn’t meeting the demand of the consumer. In reality the problem could be a basic option that is sometimes overlooked — a virus.

Many new webmasters or business developers simply overlook the potential that their websites have been flagged for some type of malicious code. Sometimes that code is injected by hackers and sometimes too many virus hits from an ad network can send up a red flag. Continue reading

Need Secure Browsing? Opt for VPN!

On a regular internet today, fraudulent activities are just lurking around. Users can be scammed, sites can be hacked and people can become a victim of phishing and identity theft. No matter how careful you are, you can never be sure about your privacy and security while browsing online.

secure internet browsing

Active internet users, however, can protect themselves today by using a VPN or a virtual private network. Businesses, private individuals and educational institutions are using this in an effort to keep their vital information private and not visible to the prying eyes of the public.

A VPN is a new technology that makes use of a public network to connect remote networks and users but in a more discreet and secure manner. Organizations and people using this enjoy private internet surfing as data they’re reading is encrypted and therefore, cannot be intercepted by anybody using an unsecured public network.

Various companies now provide this service. You can choose to sign up between the free and paid VPNs. But how would you know a good VPN provider? Continue reading