Blogs used as a marketing tool is not something new, but anyone who’s had the challenge of driving up traffic for a blog will tell you that blogs also have to be promoted.
Blog promotion or blog marketing is not an easy task. And unless you are already a famous person or blogging for a huge brand, then you can bet that you’ll need to work hard to get the word out on your blog if you want to see those page views go up. It means also means learning how to make use of other internet marketing tools, such as search engine marketing and social media marketing.
A lot of people suffer from tunnel vision when it comes to their monetization strategy. What’s even worse is that many of those who approach online publishing with a single monetization strategy in mind are those that just decided to jump in on the bandwagon without really having a passion for what they do. This shows not just in their substandard content, but also in the lack of willingness to do the necessary legwork find out the business model that will really work for them. So it isn’t a wonder why many have blogs and websites that are less than profitable.
When it comes to online publishing, don’t fall into the trap of relying solely on ads for your revenue. We do love ads, and sure want a chunk of the ad money that corporations are shelling out as part of their mega ad campaigns. However, there are other ways you can make money in online publishing aside from ads, including selling e-books and paid subscriptions.
It used to be that getting published was almost an impossible task for an ordinary person. Rejection after rejection is something you’ll have to deal with if you planned on sending your book concept or draft to publishing houses. Thanks to the Internet though, just about anyone who’s interested in writing a book can now do so without having to rely on the big publishing houses to get their content out. Self-publishing, once unheard of, is now really common. Selling your self-published book online is not hard at all, although admittedly the success rate of unknown authors are not that good. However, your chances is still way better than had there been no online publishing at all.
When it comes to selling your e-book, you can go about it in different ways. You can make use of the services of self-publishing companies like Lulu.com and BookSurge. You can also go directly and sell you books via Amazon, iTunes, and Barnes & Nobles. Of course, don’t forget that each have their own formats for their respective book readers (Kindle, iPad/iPhone, and Nook). And lastly, you can sell them to your regular readers via your own blog or website, a matter that is not too complicated with retail POS software easily available for business/sites that need online shopping solutions. Whichever way you decide to go about it, the point is that publishing ebooks and making a profit from them is a very doable task. Of course, there’s the question of whether you can really write an ebook that will sell.
Image via Albany County Public Library
Last year I wrote about Digital Research’s findings that “advertisers will be spending a total of $106 billion every year on online ads alone by 2016”. While the staggering figure itself would convince almost anyone to continue with their own websites, blogs, and other online publications, in hopes of getting even just the tiniest fraction of the revenue that can be generated from these online ads, the truth is that many websites will still miss out on the profit scheme due to several reasons.
For one, it’s pretty obvious that online advertisers will be spending most of their money on placing ads via big online publications such as major social sites (i.e. Facebook), big name online publications (i.e. CNN.com), and the most popular blogs (i.e. Perez Hilton). No matter which way you look at it, a small start up blog is unlikely to get the attention of big advertisers when the big bucks come rolling out of their pockets.
Because of this, what smaller relatively unknown sites should do at this point is to maximize their ad revenue potential by:
- Building up the page(s) starting NOW – This I already mentioned in my previous post. Still, if you want to make any money it bears saying that you need to build up your pages to get enough traffic to make money from the ads.
- Choose the right income stream for you – Ads do not always come in the form of ads from direct advertisers. Instead it makes sense to still join affiliate systems and other possible pay-per-click schemes. Figure out which ad service will help you make the most money.
The profit from ads will not go away. If anything, as people shy away from paying for online services, the paid ad model will just increase in popularity. Position yourself early on and learn more about the different ways you can earn from these ads.
Image via BestSEOFriendly
Joining a blog network these days has become a less attractive option due to the recent penalization of blog networks by Google. The whole idea of joining a blog network after all is to supposedly help you position either your blog or yourself in a way that will increase your reach and build your link profile. Instead, due to the countless low quality (even downright spammy) blog networks in existence, joining a blog network indiscriminately may lead to disastrous results.
If you plan on joining a blog network, either as a blogger for existing blogs on a network, or to have your blog added as part of the network, you’d better exercise caution so that you end up with a network that will truly help you reach your goals.
Some warning you should watch out for when joining blog networks include:
- Poor content – If the blog network offers poor content, stay away. You don’t want to be associated with anything that will diminish your reputation instead of build it up. Read the actual posts and you can easily see whether they are publishing spun content or are using ghost bloggers that do not even have a good command of the English language. In addition to these, many of the blogs are not even thematic and will write about any topic, which is a sign that they are accepting payment to link to sites, and as we know they will get penalized if caught.
- Ugly pages – Most link farms disguising as blog networks use templates that they do not bother to customize at all.
- No information about the people behind it – You will find that the best blog networks have “real” people behind them. Stay away from blog networks without decent write ups on the authors/bloggers and do not even provide proper contact information.
Image via CrunchyNow
There is no dearth of advice on how to increase productivity. From simple time-tracking principles to a more efficient work space, there is much we can all do to increase our productivity. There are also countless productivity tools and apps available today geared towards helping us manage our work and daily lives. Despite this, I find that very little emphasis is put in managing negative productivity.
I’ve been reading old post from one of my favorite bloggers of all time, Sacha Chua, and her post about negative productivity caught my eye. For those following her blog for sometime now, we all know how her productivity will put most to shame. Well, here’s what she has to say about negative productivity and how to handle it.
“The trick to dealing with negative productivity is to catch yourself – ideally, shortly before you mess up, but shortly afterwards is fine too. Do not make things worse in the process of trying to fix things.”
She goes on to say that “it’s better to detect your periods of negative productivity on non-critical operations than to” catch them too late and end up with a bigger mess in your hands.
I know this principle is something that isn’t new. As they say, an ounce of prevention is worth a pound of cure. The same is true for things that decrease our productivity. Catching it early on is something that we all need to do, but if you are to do that you must make it a habit to check yourself regularly for things that might be affecting your productivity and fix what ever needs fixing whenever you can.
Image via M2SYS Blog