Author Archives: Ina

Why SEO Is Important For Blogs, Websites, And Social Media

SEO, it’s a term you’ve been hearing non-stop, a buzzword, if you will. Bloggers and businesses alike are utilizing search engine optimization in order to make their websites and blogs easier to find. If you aren’t using SEO it’s pretty likely you’ll never appear on the front page of any search engines, and that’s where most people click links.

SEO isn’t just for blogs, though that is one of the most important places to use it. It included keywords, links, and keywords phrases, among other things. You can get more out of you SEO work by using keywords in more places. Continue reading

Originally posted on August 4, 2016 @ 2:38 am

Marketing Your Dating Website

There are plenty of single people out there in the world, and they are always looking for new places to try to find love. If you have a dating website then you need to know how to get it to the people that are looking for love. That’s where having the right marketing plan in place comes in handy.

You need to know your targeted audience, what they are interested in, and where to find them. Then you need to know what you need to do in order to keep them around. Your target will obviously be singles. Continue reading

Originally posted on July 4, 2016 @ 3:12 am

Are You Using the Wrong Type of Landing Page for Your Site?


The website is the most powerful and valuable asset your online business has. Out of all the web pages on your site, the landing pages are the most important. They are the ones that will be capturing leads and driving the conversions that generate your company profits.

A landing page is where a potential customer lands on after clicking on a link seen in an advertisement, a promotional post, or a blog entry. You may use your company’s homepage as a landing page. You may also have dedicated landing pages for different products or offers.

How the landing page is designed and optimized plays a major role in how effective it is. It is equally important to note that there are different types of landing pages. The kind of landing page to use will depend on the purpose of your landing page.

For example, are you using a dedicated landing page to get email subscribers, promote a product, or get user feedback? A single template will not suit all three of these vastly different kinds of needs. If you use the wrong template, the landing page will not be as successful. Read ahead to find out the types of landing pages available and which type suits your needs the best:

Minisite Landing Pages

Is the main purpose of your landing page to drive conversions? Then you need to use a minisite web template. A minisite, as the name suggests, is a stripped-down version of a regular homepage intended to prompt visitors to become customers.

A minisite template allows you to capture the attention of visitors with a prominent headline. Unlike most landing pages, which tend to be minimalist, minisite themes have components to show off advantages, summaries, and social proof. This type of web layout is best suited for realtors, law firms, medical services, and similar businesses that need to build trust with visitors immediately.

A potential caveat of minisite landing pages is that some themes have many components and therefore load slowly. Your landing pages need to be easy to navigate and lightning fast. So, take your time to find a speedy and appealing theme for your minisite landing page.

Launch Landing Pages

This type of landing page is specifically designed to announce product launches. There’s a distinct advantage in dedicating a landing page to product launches instead of announcing them on your homepage. A product launch landing page is specifically optimized to collect emails of interested users, and perhaps even to increase preorders.
Unlike other types of landing pages, product launch pages are short and very pointed. The copy on these landing pages is clear, concise, and all about the upcoming product. This level of focus is necessary to entice visitors and to get the public buzzing about the next release.

Contest Landing Pages

Creating a landing page for a contest, where a customer is asked to perform an action in return for something, is tough. If your contest pages have been unsuccessful in the past, it is most likely because you used the wrong type of landing page. Contest landing pages are designed to compel users to take an action.

Contest landing pages are very short and have strong call-to-action buttons. They are optimized to drive users to give their emails, home addresses, or something similar before entering a contest to win something. These landing pages also prominently highlight special promotions your business is offering.

Not all landing pages work the same. For example, if you use a minisite landing page layout to promote a contest, your conversion rates will be significantly smaller. If you want the landing page to be as useful as intended, you need to employ the right type of landing page as mentioned above.

Originally posted on September 29, 2016 @ 10:43 pm

Why Language Matters: The SEO Consequences Of News and Reviews

Search engine optimization doesn’t just start and stop with your original post. There’s a ton more that goes into it, and those additional factors are often overlooked or passed by in terms of more classical approaches of the standard things like post titles, keyword density, headlines, tagging, and photo titling.

But, after that first pass of appropriate attention, there are lots of new ways that you can keep your SEO score up relevantly as well, and that’s through the handling of news and reviews, and the conversations that can come out of them. Consider the following five categories in order to help you understand why the language of those additions to your post matter significantly. Continue reading

Originally posted on June 8, 2016 @ 2:47 am

8 Things That People Need To Know Before Freelancing

Have you ever wanted to pull away from the corporate world and take your writing career into your hands? It can be a scary leap, but there are many benefits to becoming your boss. If you like the flexibility of setting your hours and working for yourself, leaving the corporate world to become a freelance writer may be the best step for you. Here are seven things to think about before you take the plunge.

Prepare for the Transition

Going from a consistent salary to being unsure of when you might get paid can put a damper on your experience of being a freelancer. It is critical to have sufficient funds saved up because getting your business off the ground may take some time.

Talk to the people in your life and make sure they are on board with your decision. If you happen to be the sole provider of health insurance for your family, you will want to ensure that you can afford to go out into the insurance marketplace and provide an adequate level of protection for those who depend on you for their care. If this is a challenge, you might want to consider health insurance a benefit of working for your current company that is a necessity you cannot live without.

Become Comfortable with Self Promotion

If your stomach becomes queasy at the thought of having to sell something, you will want to give becoming a freelancer considerable thought. What would I have to sell? This is is an honest question. The answer: yourself. You will have to be your advocate of your talents and services. Practice this with your family and friends if this is an uncomfortable idea to you.

You will essentially have to turn yourself into a brand. You will want potential clients to equate you and your business as one and the same. To build your brand, you will want to create a logo, get stacks of business cards with your name on them, and create a website for your business that showcases your skills. Possibly blog about a hobby or passion you have. You will have to use all avenues available to you to sell your talents and creativity.

Social media is another way to do this. Don’t be afraid to tell people how great your business is on Facebook, or to have past clients promote your skills on LinkedIn. However, word of mouth is even better, and you might have to humblebrag about your skills to get your first customers. Figure out how you can be confident enough to do this.

To expand your network, consider attending conferences and events related to your field. Go to Meetup, sign up for an account, and join groups relevant to your interests. Whenever the groups hold an event, be sure to join and network with like-minded people there.

You need to establish real relationships with people. Do not just take a simple introduction or a slip of a business card as a sign that this person will be a potential client. It is much more important to try to get to know the people you meet through networking. Try to find out the nature of what they do and how and why they do it, and how you might be of service to them in the future.

Evaluate Your Skills

It is important that you be honest with yourself about exactly what your skills are and why this makes your someone that people would want to hire. After all, competition in the freelance world can be fierce. Many people will be able to use the same software that you do, and might be able to underbid you when it comes to what you feel that your time is worth. What do you have that other people do not?

It is wise to look at sites that freelancers use to find jobs and compare yourself to what other people have to offer. If you feel you can compete, try getting your feet wet by pursuing some jobs and see how it feels. This will help you see what jobs are available and what the freelance marketplace is like.

Have Assignments Ready

It will be easier to quit your job and start freelancing if you have jobs lined up and ready to go. Being ready for success right out of the gate will be a great indicator of future success. Your first jobs might not be your ideal jobs, but everyone has to start somewhere. The most important thing is that you will get paid. This will provide you with the capital to get your business up and running and send you on your way to financial freedom.

Find Your Focus

It is natural to have mountains of enthusiasm for your new venture when you begin. You probably won’t survive if you do not. However, you want to ensure that you have reasonable expectations and goals for your business. Apple did not start out as the Apple you know now, it started in a garage.

Set short term and long term goals. Write them down and check in with your expectations frequently. Three months out, are you on track? Six months, a year? It is important to know exactly what you want to be doing and not to be floundering around because your goals are undefined. “Winging it” is not an option. There are great tools out there to help you stay focused on track.

Also, figure out the kind of clients you want to attract, how much your time is worth, and how you can best meet your customer’s needs.

Next, put together an impressive portfolio. Have a contingency plan for if you are not able to make your business pan out. Don’t feel sorry if you find that running your own business is not your cup of tea. Many people find they like the security of working for someone else.

Get Paid

There are lots of factors involved in how you get paid. There is the side of the client whom you should trust with your money. There have been cases of negligent clients who run away with your work and not pay you back. To avoid this from happen, you need to read cues of terrible clients so you can avoid working with them along with the inconvenience that they bring.

Another set of factors regarding payment comes from your side. While getting payment is of utmost importance to keep your freelance business afloat, some are just not into accounting or have unrefined organization skills. Keeping track of hours worked, invoices to be sent out, accounts receivable, work expenses, and the various accounts that money is going in and out of is a daunting task. Bad accounting has ruined many a business.

This can easily be solved by taking advantage of products as a free software such as ZipBooks. Instead of trying to keep track of it all on an untenable spreadsheet, ZipBooks allows you to enter easily in and keep track of all your accounting data. You can view paid invoices, your total amount of accounts receivable, work time logged, and outstanding accounts all in one place.

Motivation is Key

Freelancing can be crazier than a ride on your favorite roller coaster. You may feel that you are on top of the world one minute, and a complete failure the next.

Being positive is key. It is important that you be self-aware enough to know how to keep yourself motivated when you hit a rough patch.

If you work from home and haven’t left the house in days, change out of your pajamas and go work in a coffee shop or library. What are you going to do if you wake up one day and don’t have a job to keep you busy? Have a plan for attracting clients instead of staying in bed with your dog and a gallon of Rocky Road.

Mentally prepare for tough times in a way that works for you. When things get better, you will be glad you did.

Do Not Fear Change

In any industry, you have to roll with the punches. The economy is always changing. Humans are fickle creatures. Because of this, it is important to keep track of the emerging trends in your field. What are people doing that is new and exciting? How can you adjust what you do so that clients still find your brand and your work desirable?

Being flexible in case you need to change direction from your original business plan is a must. If you learn to accept change and the opportunities it can bring for you, your business will continue to thrive. Go with the flow instead of fighting against it.

The decision to strike out on your own and begin your own freelancing business can be a tough one. As you can see, there are many things to consider. However, if it is what you want and it can work with your lifestyle, go for it! Freelancing can be a wonderful career, and can give you freedom from the 9 to 5 corporate lifestyle.

Originally posted on September 8, 2016 @ 4:44 am