Author Archives: Ina

Online Marketing and Appealing to the Viewer

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Different companies will spend varying amounts of money on marketing. The point of the matter is that no matter how much a company spends on it, marketing is one of the most important aspects of the business. Marketing is how you get how you get the donut to the police officer. It’s how you get the video game to the nerd. Without it, nobody knows you or your product exists, and then what’s the point?

Marketing is a game in which you have to not only know the rules, you have to bend the rules and sometimes even make up the rules. One very important aspect of marketing is that you have to appeal to the viewer. If you fail to do so, again, there is no point. Continue reading →

Originally posted on June 15, 2016 @ 8:51 am

Things to Consider When Selecting Business Software

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There are many things to think about, consider, and settle upon in the business world. Every decision matters, as every decision is part of an overall domino effect within a company. One wrong move and you risk the entire operation coming down in rapid motion. If you’re in the beginning stages of opening a business, you have more than a few things on your mind and there will never be a more important time as this. Most businesses fail in 5 years and you don’t want to be on that list.

One decision that must bear a lot of weight is the decision on what software you’re going to use for your company. You must do comparisons on product to ensure that you select the software that is going to be best for your specific operation. What’s good for one individual and company might not be good for you, so consider these things as you take the necessary steps to select your business software: Continue reading →

Originally posted on June 22, 2016 @ 4:06 am

Marketing Your Dating Website

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There are plenty of single people out there in the world, and they are always looking for new places to try to find love. If you have a dating website then you need to know how to get it to the people that are looking for love. That’s where having the right marketing plan in place comes in handy.

You need to know your targeted audience, what they are interested in, and where to find them. Then you need to know what you need to do in order to keep them around. Your target will obviously be singles. Continue reading →

Originally posted on July 4, 2016 @ 3:12 am

Why Language Matters: The SEO Consequences Of News and Reviews

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Search engine optimization doesn’t just start and stop with your original post. There’s a ton more that goes into it, and those additional factors are often overlooked or passed by in terms of more classical approaches of the standard things like post titles, keyword density, headlines, tagging, and photo titling.

But, after that first pass of appropriate attention, there are lots of new ways that you can keep your SEO score up relevantly as well, and that’s through the handling of news and reviews, and the conversations that can come out of them. Consider the following five categories in order to help you understand why the language of those additions to your post matter significantly. Continue reading →

Originally posted on June 8, 2016 @ 2:47 am

The 6 Most Important Lessons of Failure

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No matter how hard you work, how much opportunity you have had, or how promising things looked in the early stages, your ideas and goals can fail. Failure is only the end if you allow it to be, however.

The entrepreneurial world especially is filled with stories of major successes who overcame many rounds of failure before achieving their long-term goals. This phenomenon is so common that some have even referred to failure as a necessary ingredient — or step on the path to success. Continue reading →

Originally posted on June 20, 2016 @ 1:43 am