In this modern age, it has become standard to not only have a webpage for your business but also have accounts on social media. By joining a social media platform you will be able to give your business a more personal voice which people can relate to.
Unfortunately, for many businesses they aren’t sure how to market effectively on these platforms. They may be great at traditional marketing but social media is an entirely different ball game. Since the idea is to be sincere and personable rather than come off as a cold faceless business, it can be challenging for some businesses to find their voice.
When it comes to marketing your business on social media, here are some of the things that you definitely don’t want to do. Continue reading
Originally posted on March 19, 2018 @ 9:20 am
Search engine optimization is vital to building a successful website, as the concepts of SEO will teach you how to design for optimal positioning in the SERPs (search engine results pages).
Your digital content won’t be very effective without at least a minimal understanding of how Google’s search algorithm actually works. Take a moment to expand your knowledge of SEO, and check out a few of the most important aspects you’ll need to know to create an effective website. Continue reading
Originally posted on June 28, 2018 @ 7:46 am
Launching a new business website or blog today, where there’s already so much going on on the Internet, can seem like you’re not even a drop in the bucket. But when your livelihood is at stake, it’s your determination for success that can really make the difference for you in creating a website or blog that will bring your ultimate success.
However, no one can find this success with just their drive alone. To really carve out a space for your new business website amidst so many others, you’ve got to find some way to make a splash.
Originally posted on July 17, 2019 @ 7:10 am
It’s a point of frustration for many people that you have the best idea in the world, and you talk about it constantly, consistently, and passionately on social media, but somehow information about your opinion or your product never gets anywhere. This is a very common area of growing pains for people who are trying to find the intersection between social media and search engine optimization.
A few of the ways that you can learn the basics about how those ideas combine is by going to workshops, learning to adapt to algorithms, knowing the difference between real and fake success, and using your knowledge to hack the system. Continue reading
Originally posted on March 8, 2018 @ 2:48 am
It’s a hard sell trying to be a small business that succeeds in the long run. You have to put a lot of time, energy, creativity, and money into the process, and even doing everything right, there is still a lot of competition that you have to overcome. One of the ways that you can give yourself a slight advantage is to use specific services from outside sources to prop up your levels of expertise.
Several examples will illustrate this concept. As a small business, you can potentially utilize outside accounting services to help you understand your finances. If you are starting to grow your company and have more salaries and paychecks to deal with, having a third-party come in to consult with payroll services can be a huge help.
Originally posted on June 14, 2019 @ 4:54 am