Creating an accessible and fascinating blog is a great way for your clients and potential clients to get a better feel for who you are as a lawyer. However, it can be difficult to know exactly what to include in your blogs and how to best address issues your clients would find helpful, whether it’s about topics like divorce or workers’ compensation. But with just a small amount of planning and preparation, you can boost your blog to a level you never thought possible.
Learn From Other’s Successes
If you’re just starting out on your blog, there is a lot to learn from checking out what other lawyers or law firms have done and how they’ve found success. However, finding reputable and well performing blogs from other lawyers can prove challenging.
To give you a starting point for blogs to take a look at, Abby Rogers of Business Insider has compiled a list of the best law blogs. These blogs are well written, factually accurate, and present the information on their particular aspect of law in ways that other blogs have yet to tap into. By studying these examples, you can find ways to better build your own blog.
Get Your Strategy Straight
Having a solid strategy for your blog will give you the structure and form necessary to give you a more successful blog than you currently have. Depending on the area of law you practice, your strategy will vary from the strategies of other lawyers or law firms.
When planning your strategy, Kevin O’Keefe with Mashable outlines six points for a stellar law blog strategy. These points include identifying your target client, listening to what is already being written online for your target client, networking with other bloggers, and using social media to complement your blogging efforts. By altering this strategy to fit your firm, your blogging strategy will be well on its way.
Show How Broad Your Knowledge Base Is
While you need to write for your niche in law, you can also take some creative liberties when creating content for your blog. In fact, throwing in the occasional blog regarding a topic a little different from your normal subjects can bring in some fresh air for your clients and readers as well as showing them you have a broader knowledge base than just law. Tim Baran of Legal Productivity states that when you blog about a variety of subjects, you show your readers that you can perform your functions with passion and purpose to better develop your breadth of knowledge as well as readership.
Your law blog can really help bring in clients and readers that you may not have gotten otherwise. And by researching other successful blogs that are already out there, having a solid blogging strategy, and effectively sharing your knowledge and passions with your readers, you will find that your law blog will be much more successful than it’s presently functioning. Best of luck!