If you’re committed to creating new content for your website on a consistent basis, it can be a real challenge to come up with new ideas or ways to write about things all within the same vein. Luckily, if you choose to write content that’s based on seasonal ideas, you can always have a new angle to twist to put on your content. The only problem with this is being able to set your content apart from everyone else’s. To help with this, here are three tips for creating seasonal blog posts.
Aim For Evergreen
Although writing seasonal post may seem like a simply solution, it may not serve you as well as you might assume. So rather than just creating easy content that’s only relevant for a very short period of time, Tara M. Clapper, a contributor to SEM Rush, recommends that you actually aim for making your content evergreen instead. This means that you give your seasonal content a spin so that it can be found useful to readers regardless of when they actually come upon it. Not only this, but if you create seasonal content that can be revisited by your viewers in subsequent years, this content may prove to be even more evergreen that you originally planned.
Throw In Some Topical Pieces
In addition to creating seasonal content that can also serve as evergreen content, you also don’t necessarily need to shy away from creating content that is strictly for a particular season or references a specific year or event. Just know, however, that this content can really only serve a certain purpose. According to Braveen Kumar, a contributor to Shopify.com, this type of topical content doesn’t usually have a very long shelf life. But despite this, it can serve to get a lot of additionally traffic to your blog that’s looking for this type of timely and relevant piece. So if this outcome is okay with you, then feel free to write topical pieces as well.
Still Include Your SEO Strategy
Even if you’re writing content that’s seasonal and may not stay up on your blog for a long time as a relevant post, it’s still important that you use your SEO strategy when posting this content. William Morrow, a contributor to the Huffington Post, writes that you should still put in all the relevant keywords, use good anchor texts that links to other pages within your website, and make it easy for your content to be shared. By doing this, at least the content will help your SEO efforts and move your closer to your SEO goals.
If you’re considering writing content based on seasonal topics, consider using the tips mentioned above to help you make the most of these types of posts.