Keeping a Publishing Schedule

One thing that many bloggers forget is to consistently add new content to their blogs. On many of the blogs I have written on, I try to keep putting out at least one post a day during weekdays, and take the weekends off.

I don’t always take the weekends off, and I don’t always post every weekday, but that is the exception rather than the rule.

A consistent posting schedule is powerful for many reasons.


People that subscribe to your blog only see new content, and thus their only draw to your site is the new items showing up in their feed readers, or e-mail inbox.

If your quality is high and they are interested in what you are doing, consistently posting will keep them subscribed, and long term subscribers can be difficult to attain in this day and age. I, myself, have unsubscribed from hundreds of blogs that haven’t continuously posted new content.

Search Engines

Fresh content makes search engines happy. That is, in part, why blogs do so well with Google’s search engine. Not only does the new content get indexed, but it makes the whole front page of your blog new and fresh.

Some people have said that Google keeps track of how often new content is added and uses that as part of its indexing schedule.

Overall Blog Growth

Every new piece of content has a chance to bring in new readers, entertain previous readers, and grow your blog.

When a blog doesn’t have new content over an extended period of time, I eventually remove it from my daily reading list, and unfortunately, I don’t return usually for a long time.


I can’t think of a single blogger who would say that keeping a manageable publishing schedule that people can rely on is a bad thing.

It doesn’t have to be every day, or even every weekday, but once you decide what schedule you are going to use, try to stick with it for the best results.

Originally posted on August 23, 2007 @ 12:37 am

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