Marketing is all about communication. So, strictly from a verbal standpoint, it can help your perspective to consider that online marketing is all about online communication. Though you don’t want to narrow yourself to just that specific way of thinking, at the very least it will help you think about what sort of communication style you want to use if you are trying to reach people through nontraditional media.
For instance, if you do things like embrace the idea of video conferences, learn to be virtually conversational, always keep your audience preferences in mind, maintain a balance of listening is aching in the virtual realm, and make it a point not to forget about the importance of attention span, then you will have a lot of online advantages without a whole lot of effort initially.
Embrace the Video Conference
If you choose to do video conferencing as an integral part of your online marketing, you’ll find that you are in good company. All the most technologically savvy businesses in the world employ videoconferencing to some degree, and the better they are at cycling through business and meeting formats, the better results they are going to achieve in terms of interpersonal relationships, as well as professional client relationships.
Learn To Be Virtually Conversational
Conversations in person are going to be slightly different than conversations online. However, as a marketing expert, your function is going to be to learn how to adapt person-to-person conversation in a way that makes sense in a virtual, online environment. This does take some practice, but if you see the people that are most successful in chat rooms, you know that it is definitely a skill that can be learned and applied in many practical situations.
Keeping Audience Preference In Mind
No matter what your main intent, if you want to do the best possible when it comes to online marketing, even conceptually, you always have to keep your audience preference in mind. If they prefer audio conversations, call them on the phone via their computers. If they prefer written communication, then adjust your online marketing to move more toward the idea of newsletters or text updates. The point of adapting to your customer is that this is a great way to get to the heart of how messages are communicated to them, based on their preference, not yours.
Maintain a Balance of Listening and Speaking
Even if you are an online marketer who is intent on spreading your message, you have to make sure to listen to the people you are speaking to. And for the reverse of that, if you believe that always listening is going to be your key to success, it’s important that you understand that your potential clients are going to want to hear something about you as well.
Don’t Forget About the Importance of Attention Span
The modern attention span is tiny. So, regardless of what communication method you choose for your online marketing, or even your search engine optimization processes, the more that you focus in on what that attention span is and means, the better your results are going to be.
Originally posted on May 23, 2017 @ 7:36 am