Job seekers are becoming savvier in looking and landing jobs online. Aside from registering to job sites, they are signing up for accounts on freelance job sites that allow them to work at home and earn extra income on top of their full-time jobs.
However, the same cannot be said of headhunters and companies looking for fresh talent. It is not because they are computer-illiterate.
On the contrary, their knowledge in spotting a star player online is becoming sharper. Since most job seekers are signed up to different job sites and are submitting their resumes to as many employers as possible, smart headhunters find employees through unconventional means.
Good employers want an employee who thinks and does things outside the box and produce results.
Good employers want an employee who knows how to launch an email marketing campaign.
I know, email marketing is a specific marketing strategy that not all employees are not able to launch on the go.
However, they should be, especially considering that people with email accounts opens half of their messages nowadays using their mobile phone – a 500% increase four years ago! – according to
With this channel being popular again thanks to mobile devices, how employees can capitalize on its fame is crucial to their success in landing their dream job.
Here are ideas on how job seekers can leverage email marketing to their advantage so they can get their prospective clients interested in their services
Before we start with launching your email campaign, you need to have a website or portfolio site that we can use to build your content to drive traffic and get more eyeballs to your site. For those without any experience in creating a site, you can check out website builders like Weebly, Wix, and Webs.com to help you create a professional website by just dragging and dropping elements onto the page.
Once you’ve gotten you feet wet in website building, let’s proceed to launch that all-valuable email campaign, shall we?
Collect emails of visitors
Once you have a website, your goal is to get your target audience see it so they can reach out to you regarding your services, assuming that you have an impressive resume.
While it is cool to have lots of people visit your site, it becomes hollow achievement if you cannot turn visitors into faithful readers or rabid followers.
One way to do this is my showing an opt-in form on your homepage so your visitors will see it. By creating an attractive and irresistible opt-in form, you gain their trust by sending an email address.
Create landing page
To boost the chances of visitors to sign up to your mailing list, you may need to create a dedicated page for the sign-up form with tight web copy explaining why visitors should sign up. You can place a link to this page on your site menu so that it becomes visible to all.
While creating an optimized landing page for email conversion may be difficult for a beginner, you can create one with the help of landing page creator tools like this one. Instead of coding the page, you can drag and drop different elements to achieve the desired look for your page in mere minutes.
Send out newsletter
Once you have collected their emails, you can send out a regular newsletter that contains an update to your site or offers that you have to help you make money.
The idea of newsletters is to hike up engagement with your subscribers by providing them content that answers a pressing problem they have or increase your conversion rate by turning your subscribers into customers.
For more information on how you can do this, refer to this post at Web Marketing Today.
Create an autoresponder
Autoresponders are where the money is.
As a professional, you possess a skill that no other professional has.
Some may be better than you just as much you are better than others in the skill you possess. Nonetheless, you set yourself apart from the unique experience and insight you have, both of which provide your target audience with the right information from you.
The autoresponder is the perfect way to deliver and share your expertise with them. Instead of stating the entire information in a long blog post, you can divide each chapter of your information and send them to your subscribers sporadically. This way, you create anticipated from your engaged audience and leaves them coming back for more.
Once you have chosen the topic to discuss in your autoresponder campaign, in this link are tips and advice on how to design your campaign strategy to help you gain more customers in the long run.
Final Thoughts: The ideas above are just some examples of going out of the box to come up with a tactic that will set you from other job seekers. Since only a handful does this effectively, maybe it is time for you to rise from the pack and make your voice heard through email campaigns.