Marketing isn’t just about telling people things about your company or your brand. It’s also about engagement. It’s about getting thoughts and ideas back and forth from people who might be interested in exchanging their money, for your time and your products. It’s the engagement factor that will take you to the next level more quickly than just having an amazing thing that you do.
So five tips for creating this engagement consideration include asking questions and giving answers via your online presence, keeping FAQ sections available, making sure that your contact information is always easy to find, being sure to talk to people in the social media world, and always being sure to remember why SEO is the way that it is.
Asking Questions and Giving Answers
Companies that typically have great marketing will often have blog posts that ask questions and give answers. The title of these often is the question being asked, and that makes sense from a semantic SEO perspective, because it’s a direct correlation to what people are going to type in the search bar.
Have FAQ Sections
When you set up a good FAQ section, you’re arranging your information in a way that makes sense both to potential clients and to web crawlers. And if you link to high-quality pages within the answers that you give, that will make your SEO score even higher. So not only will people repeatedly come back to your site for information or advice, you’ll also have the added benefit and internally positive textual presence on the web.
Have Contact Areas Easily Accessible
Also, from a marketing and SEO standpoint, and a way to keep engagement levels high, if you create a contact section of your website that is both aesthetically pleasing as well as easy to use, you’ll find that you have a much higher retention rate so far as customers go as directly related to a website that doesn’t put any effort into that category at all.
Engage In the Social Media World
And the social media world is all about engagement! So, if your intention is to engage, that’s going to be your pathway right there. SEO in the social media realm isn’t as clear of a target, but if you get people linking to your material, and your brand get mentioned in the context of conversation, then that’s a definite plus.
Remember Why SEO Is the Way It Is
Remember, SEO has developed as a result of the intersection of people’s browsing habits, and the desires of companies and advertisers. If you pay attention to the rules, even as they bend and flex as internet habits change, then you’ll naturally engage with the community as it presents itself, and they’ll find value in your bottom line, so long as you ensure that your bottom line actually has value!
Originally posted on December 15, 2016 @ 4:24 am