If you’re running your own small business it can be easy to get sidetracked and it can be easy to forget the importance of marketing your business in every area possible. You’re spending time doing the books, talking to customers, and getting your business off the ground. Part of that launch should be marketing focused.
Make sure that the tools below are something you factor into your day to day business. They will all help your business grow into something amazing. The biggest sign of success in a small business is your own happiness.
Are you properly using your blog? It can be one of the best marketing tools out there, and it can easily make your company some extra money. But you need to give it all of the attention that it deserves so that it flourishes and works to attract new customers and keep old ones coming back.
To use your blog for marketing you want to make sure that it has a few things, which starts with regular posts that are well researched. You want to use your blog as both a way to promote your business and to show your areas of expertise to the people that visit. Finish each post off with a call-to-action letting people know what to do next.
SEO still seems to get a bad rap sometimes, but it is still something good to use in order to attract customers. Using the proper keywords can seriously boost your business on search engines, which is what is going to help some people find you, even though it’s not the only way to be found.
Social media is one more way that you can reach more people in one shot. There are plenty of options when it comes to social media. It’s definitely important to hit up the top three; Facebook, Twitter, and Instagram.
If you get your business on too many social media pages it may seem overwhelming to keep them updated. However, you can use one of the many social media management tools available to make it easier.
Use MMS messaging for marketing your business. It’s the new thing to do, and people love it. Sending them coupons via text messages allows them easier discounts when shopping. And, it seems like everyone is carrying a smartphone with them these days.
Business cards are still important when it comes to marketing a business. While you can do so much work online to market your business you still need to do a little in-person work. Business cards are the easiest way to market your business in person, and stuff easily into people’s pockets or wallets, making them less likely to end up in the trash!