Selling Your Readership

I have to admit that I find it a bit sad that so many make money online bloggers are taking the easy way out by selling their blogs, some well before their time for some quick cash due to the fickle market valuing such blogs at what I consider to be a fairly incredible rate.

So far I have seen nearly half a dozen blogs jump ship ranging from $2500 all the way up to $10,000. Mark at has come up with a great post, giving basic valuations to many blogs, further inciting people to sell now while the market is hot.

What does this say about the original blogger? How does this make me feel as a reader of these blogs? I honestly feel a little betrayed. Some of these bloggers promised to deliver a product: their knowledge. They have instead decided to sell off their blog leaving me wondering what kind of things I will be able to learn from the new owners.

Every blog sold goes through a transition, whether the old writer stays on for a day, month or year, it eventually changes from what made it great, into something different. Don’t get me wrong, different doesn’t necessarily mean bad, but in my experience, very few blogs improve after changing ownership.

Really what most of these people are doing is selling their readership. They are selling my time on their blog and the value I bring to someone else and the only way I can think to combat this is to take my time back, and place it in the hands of blogs that I feel confident are going to stick around, with their original owner, or at least a trustworthy level of professionalism.

On the flip-side though, I am enjoying that so many people are leaving the race, as it only helps continue my trend at making this the blog about becoming a professional blogger, and making money online.

Originally posted on November 5, 2007 @ 8:29 pm

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