When you think about SEO inside of the healthcare industry, there’s a number of factors that you have to consider. Most importantly, the terms associated with healthcare are universal, as are many of the products, services, and processes. And that means everyone is going to be fighting for the same words and even combinations of words.
So. that means that you have to be both creative and detailed when it comes to your particular site. Five ways that you can approach this situation logically include threading software solutions into the mix, using medical advice topics, frequently updating, thinking about multimedia potential, and reviewing algorithms regularly. Continue reading
Search engine optimization is a constantly evolving process, but it’s also absolutely vital that you get it right if you want to compete in the online world for attention, advertising revenue, or just traffic in general.
So, even if you think you have a handle on your own practices, go through the five following tips in order to make sure that none of your knowledge base contradicts some of the contemporary methods that have become the technical norm. Continue reading
Update and modify. By now, this should be the standard operating procedure (SOP) of every publisher as well as business owners who operate on the web and even private individuals who have various accounts on the internet.
Similar to the real world, one’s safety online should be of a top priority. It pays to be vigilant and not end up a victim of scams, frauds and identity theft.
Statistics show that internet scam complaints from 2005 to 2009 went up from 100,000 per year to almost 300,000. The top scams include identity theft, FBI-related scams, miscellaneous fraud, advance fee fraud and spam. Most of these scams come from the U.S. (65.9%), the U.K. (10.4%) and China (3.1%).
Joining a blog network these days has become a less attractive option due to the recent penalization of blog networks by Google. The whole idea of joining a blog network after all is to supposedly help you position either your blog or yourself in a way that will increase your reach and build your link profile. Instead, due to the countless low quality (even downright spammy) blog networks in existence, joining a blog network indiscriminately may lead to disastrous results.
If you plan on joining a blog network, either as a blogger for existing blogs on a network, or to have your blog added as part of the network, you’d better exercise caution so that you end up with a network that will truly help you reach your goals.
Some warning you should watch out for when joining blog networks include:
- Poor content – If the blog network offers poor content, stay away. You don’t want to be associated with anything that will diminish your reputation instead of build it up. Read the actual posts and you can easily see whether they are publishing spun content or are using ghost bloggers that do not even have a good command of the English language. In addition to these, many of the blogs are not even thematic and will write about any topic, which is a sign that they are accepting payment to link to sites, and as we know they will get penalized if caught.
- Ugly pages – Most link farms disguising as blog networks use templates that they do not bother to customize at all.
- No information about the people behind it – You will find that the best blog networks have “real” people behind them. Stay away from blog networks without decent write ups on the authors/bloggers and do not even provide proper contact information.
Image via CrunchyNow
Joining blog networks is one way you can go about building your personal brand. By joining blog networks though, I don’t mean simply commenting on everyone else’s post and being super active in a blog network community. Sure, active participation in that way is good, especially since people do appreciate (useful and relevant) feedback. However, if you really want to look more than just a fan boy that’s trying to get your foot in, you have to become a regular writer/poster for the blog network.
The problem with this scenario is that in most cases the reputable blog networks will only allow those who are already pretty well know in their niche to guest post. Because of this you either have to look for a lesser known blog network that is more lenient in their guest poster criteria, or join huge networks that accepts blog posts from all their members but only chooses to move up a few (Think SEOmoz’s YouMoz section).
Whichever kind of blog network you decide to latch on, what your primary concern should be that the blog network you join is in the niche you specialize in or are interested in. Remember, if your goal is personal brand building it is more than the links that goes with blog networks that you are after. It won’t do you any good to guest post in blogs where your lack of expertise will shine a bad light on you. Not only that, but it’ll be a waste of your time because the audience is not your target audience anyway.
Image via TechTipsforCatholics