With so many blog networks out in the world, there need to be people to manage the blogs, and the bloggers, but how do you do it right? I have compiled a list of five tips to help you on becoming a better blog manager.
1. Spend time developing your staff’s skills
As things continue to change, so will your blogs, and thus your business. Making sure your staff continues to use and develop their skills will allow you to keep a step ahead of your competition. This doesn’t mean you need to send them on courses, but giving time for independent study to learn something new, be it advertising, search engine optimization, or copyrighting, could greatly help your business in the long run.
2. Get to know what your staff actually does
One of the hardest things to do as a manager is pin down what your staff are actually doing. You have to remember though that what they produce or don’t produce greatly effects your bottom line. Making sure you keep tabs on their progress will create a better work environment and help your employees have proper expectations for what you would like done.
3. Get to know what your employees are really passionate about
Great blogs require passion, but many bloggers are just looking for a pay check and as such, they won’t be able to keep up a high level of energy about a subject. Positioning your assets correctly will lead to better growth in your company, or new avenues for growth you hadn’t originally considered. At Bloggy Network, we have created certain blogs because there was a niche that a writer really wanted to cover.
4. Provide regular feedback
Bloggers that work from home can feel very disconnected from the world, and thus their task. By providing regular feedback, you are helping them remain focused and setting certain expectations once again. This will increase their productivity or let them know where they have gone wrong, so they can do better next time. There aren’t really any true experts in the problogging world, as the career choice has not even been around long enough for anyone to claim that title. Problogging is a constantly evolving profession and so for every blogger, there is something new to be learned every day.
5. Give incentives
I know this seems a little strange, but even most real companies have incentives in place, and there is a reason. People need goals. We want to aim for something, and it makes us feel great to achieve it. By providing incentives, you open up a system where your employees feel rewarded for working harder, and if they attain such goals, it helps your companies bottom line. It is usually a win-win situation.
Understanding what it takes to be a manager can be of great importance to a new or established blog network, as it is a difficult job, and done incorrectly, blogs can fail. Of course, just like blogging, managing blogs, bloggers or a blog network is a learning experience, but these tips should help you down the right path.
Originally posted on August 30, 2010 @ 1:39 pm