Category Archives: Communication

Why Language Matters: The SEO Consequences Of News and Reviews

Search engine optimization doesn’t just start and stop with your original post. There’s a ton more that goes into it, and those additional factors are often overlooked or passed by in terms of more classical approaches of the standard things like post titles, keyword density, headlines, tagging, and photo titling.

But, after that first pass of appropriate attention, there are lots of new ways that you can keep your SEO score up relevantly as well, and that’s through the handling of news and reviews, and the conversations that can come out of them. Consider the following five categories in order to help you understand why the language of those additions to your post matter significantly. Continue reading

Originally posted on June 8, 2016 @ 2:47 am

Using Media To Inspire Your Blog And Marketing Plan

People get inspiration from all over the place when it comes to creativity. Maybe you were inspired to start a particular business because of a song you heard, or maybe your favorite TV show inspired you to write your own story about aliens, monster, zombies, or witches. As media inspires you in your daily life, consider how you can use that inspiration in your work life.

Maybe you’ll be inspired to follow in the footsteps of someone on your favorite reality TV show, or maybe you’ll simply be inspired to be a better boss. Here are some interesting ways to use what you see and hear in the media as a way to market your business, through your blog and other online access points. Continue reading

Originally posted on May 10, 2016 @ 4:06 am

5 Analytics Processes For Better Marketing Efficiency

You, as a marketer, should be screaming for more data. More data – I want more data! That should be your calling card and your siren song. But, data by itself isn’t enough. You need some way to organize and analyze that data in order to turn it into something useful. You need an action plan – to move numbers and statistics, into something you physically do to help out your marketing (and SEO if you’re smart about it).

So, particular types of analytics that you can use to do exactly this with all that gluttony of data that you’re gathering would include voice and messaging analytics packages, website analytics, keyword analytics, financial analytics, and feedback analytics. Together, these will help you be a superhuman marketing force, with numbers to back you up. Continue reading

Originally posted on July 11, 2016 @ 9:46 am

Vital Skills Online Entrepreneurs Must Possess

Business owners who keep abreast with the latest technology have an edge over the others. They are more likely to succeed in gaining customers and increasing their profits moving forward.

But apart from simply knowing about the different technologies available today, entrepreneurs need to possess certain skills. Several tech skills are very valuable these days as they allow people to succeed in their specific endeavors. Those who are doing business on the web including those that accept payments online should find ways to develop these skills so they can use them to their advantage. Learning should never stop regardless of one’s age. Continue reading

Originally posted on June 4, 2016 @ 8:11 am

3 Things to Think About When Advertising On Mobile Devices

With the amount of people who spend almost all day looking at their phones, not taking advantage of this marketing tool as a business owner is a huge mistake. There is a lot of money to be made by doing mobile advertising, especially if you understand some of the basic principles of mobile consumerism and telecommunications. By doing so, you have a much better chance of finding marketing success with your mobile ads—just so long as your audience hasn’t already drained their battery. So to help you make the most of your mobile marketing efforts, here are three things to think about when advertising on mobile devices. Continue reading

Originally posted on May 9, 2016 @ 8:40 am