Category Archives: SEO

Is Your SEO Marketing Working For You?

SEO is all over the internet and all of the best companies, small and large, are doing what they can to use it. Some are going it alone while others are hiring companies to do it for them. Some hire individuals specifically to deal with all things SEO and others just attempt to do everything all on their own.

You can’t just do the SEO, like including keywords and link building, and hope it works. Once you implement these things you need to follow up and see if the stuff you are doing is working for your company. If it’s not working then it’s time to make some changes to your tactics. Continue reading →

Originally posted on February 10, 2017 @ 11:08 pm

Top Search Engine Optimization Tips For Higher Google Rankings

The world of search engine optimization (SEO) is steadily changing. As technology improves and begins to evolve, the language of the search engine also rapidly changes. What used to work 100 percent of the time will no longer assure a high ranking on Google. The business of content marketing is changing.

Rankings used to be a simple matter of solid keyword research and placement, but recent updates have required writers to branch off from this practice and further explore the inner workings of Google’s search engine. Check out a few of the newest changes to the ranking criteria of one of the world’s most utilized search engines. Continue reading →

Originally posted on December 25, 2016 @ 9:45 am

Why Language Matters: The SEO Consequences Of News and Reviews

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Search engine optimization doesn’t just start and stop with your original post. There’s a ton more that goes into it, and those additional factors are often overlooked or passed by in terms of more classical approaches of the standard things like post titles, keyword density, headlines, tagging, and photo titling.

But, after that first pass of appropriate attention, there are lots of new ways that you can keep your SEO score up relevantly as well, and that’s through the handling of news and reviews, and the conversations that can come out of them. Consider the following five categories in order to help you understand why the language of those additions to your post matter significantly. Continue reading →

Originally posted on June 8, 2016 @ 2:47 am

3 Ways to Get the Rest of Your Company To Understand Your SEO Efforts

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As a search engine optimizer, it can be a real challenge to explain what your job is and how it benefits the company to people who have very little understanding of the Internet marketing world. What now seems like second nature to you can be an extremely difficult concept for others to understand, let alone buy into in order to give you the resources and support you need to find ultimate success. So if you find yourself in this position—needing to justify your role—here are three things you can try to get the rest of your company to understand what you do.

Show Them Your Progress

Numbers and metrics are a great way to show people how you’ve been able to improve the company. And lucky for digital marketers, a lot of those metrics are automatically tracked by your software. However, simply pulling up the charts and graphs you have won’t do much to explain what you’re doing. Continue reading →

Originally posted on May 14, 2016 @ 9:45 pm

3 Things to Think About When Outsourcing Your SEO

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As a business owner, it’s nearly impossible to have all the skills necessary to run every aspect of your business yourself. While you can probably manage some of the major areas on your own, it’s generally a good idea to trust the more technical work to a professional. This is where an SEO firm or Internet marketing agency can be a huge help. However, knowing exactly who to work with can seem almost as challenging as the work itself. So to help you pick the right agency or firm for you, here are three things to think about when outsourcing your SEO.

Match Their Specialty with Your Needs

Each business’s SEO needs are going to be a little different. Because of this, there really is no “one size fits all” SEO firm you should be using. Different firms are going to excel at different things. The best thing for you to do when picking a firm to work with is aligning your needs with their specialty. Continue reading →

Originally posted on February 5, 2016 @ 9:26 am