Category Archives: SEO

3 Ways to Enhance Your SEO Optimization In 2016

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For companies that conduct any or all of their business online, it’s vital to have a strong presence on the Internet. One of the best and most effective ways to accomplish this goal is to have a major focus on SEO and properly optimize all your online efforts to have more successful SEO campaigns. However, with the ever-changing landscape of search engine optimization, it can be hard for a business to keep track of the current SEO best practices for acquiring and retaining customers. To help with this, LinkTub recommends three ways you can improve your company’s SEO by tapping into optimization trends this year. Continue reading →

Originally posted on January 27, 2016 @ 3:37 am

Tips For A Better Understanding Of Search Engine Optimization (SEO)

Search engine optimization is a key factor in your online marketing success. Proper and effective search engine optimization is a sure way to boost your company’s visibility, and visibility (or lack thereof) can make or break a marketing campaign.

You may not be equipped to get into some deeply intense SEO, because it could require some restructuring of your company’s website. There’s no harm in some surface level effort, though! Continue reading →

Originally posted on October 28, 2015 @ 3:51 am

Improving SEO by Enhancing User Experience

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Search Engine Optimization is a large umbrella under which many strategies are covered. Sales related websites rely on SEO to attract customers, but SEO means nothing if the customer is not easily able to navigate the site and place an order. Also, many search engines are relying more on user experience to rank relevant web pages. Creating a seamless user experience is the key to converting a search into a sale, and also for improving SEO.

How can you enhance the user’s experience? Two ways, actually—put yourself in their shoes, and then get two steps ahead of them. A good sales driven site gives the customer just what they want, along with just what they didn’t know they wanted. If you are stumped as to where to begin, some companies are making it easier than ever to connect with customers for site feedback. Continue reading →

Originally posted on February 25, 2016 @ 9:04 am

Working With SEO In the Healthcare Field

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When you think about SEO inside of the healthcare industry, there’s a number of factors that you have to consider. Most importantly, the terms associated with healthcare are universal, as are many of the products, services, and processes. And that means everyone is going to be fighting for the same words and even combinations of words.

So. that means that you have to be both creative and detailed when it comes to your particular site. Five ways that you can approach this situation logically include threading software solutions into the mix, using medical advice topics, frequently updating, thinking about multimedia potential, and reviewing algorithms regularly. Continue reading →

Originally posted on May 2, 2016 @ 8:33 am

Combining Information Value and SEO Value In Website Publications

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One thing that occasionally gets lost in the shuffle to meet numbers and standards and promote pages, brands and traffic is that fact that good SEO and high value are meant to parallel each other. In other words, good SEO is supposed to happen naturally when web posts are informative and networked according to the best use for people looking for information.

So, sometimes it’s smart, instead of thinking of first writing great content, and then writing SEO material to get people to move toward that content, to just combine them together in the first place! Five ways in particular that you can do this would be including cost vs. value charts, listing popular searches and product reviews, correctly labeling images, and avoiding Flash-focused websites. Continue reading →

Originally posted on April 7, 2016 @ 8:51 am