There are a lot of people who suggest using good search engine optimization techniques just as sort of a means to an end. However, sometimes it’s important to look at specific details within the SEO realm. For example, you can use SEO to help convert ideas to business sales.
A few of the different methods that utilize this perspective include putting out the right type of video ads, approaching social media conversations from a search engine focus, paying close attention to location considerations, and utilizing search engine efficiency in terms of cost and benefit within your website framework.
Video Ads
If your bottom line is trying to get business sales of some type, then you can leverage video into customers. The idea is to create such a compelling visual presentation that people who are simply passing by your advertisement will want to interact with your business somehow. This may mean clicking on the box on the screen, or it may mean making a phone call, or it might even me in sending an email to a customer representative that you have. Video ads, in particular, are becoming more popular because they have such a solid conversion rate.
Social Media Conversations
Even though a lot of people think that search engine optimization is more of a static text-based concept, you can use social media conversations to help your SEO score as well. Anytime there’s a permanent record of certain text phrases being sent back and forth in a social environment, your website is automatically going to get better scores if there are the correct links involved. Social media platforms are getting better about preventing scamming or gaming the system, which means when you start using social media for business appropriately, you benefit from this genuine style of interaction.
Location Considerations
If your business is centered around a specific location, your home office for instance, then you can use that to improve your SEO score out. At appropriate places in your text, and with respect to the right proportion of information that you put out there, if you always have the name of your city, the name of your street, or other location-based data in there, then whenever people are looking for services in that specific area, search engine results will tend to point toward you. That in turn, will mean that searches for your product will more easily translate into business sales.
Search Engine Efficiency
Overall, the more efficient your marketing is in terms of your textual output, the better ratio you’re going to have of efforts to sales conversions. You can utilize short feedback loops to your advantage as well, and just make tiny changes to your output in order to see what kind of reward you will get in different environments. Small marketing experiments that show positive or negative results are going to show you the best way for your specific company to advertise itself.
Originally posted on July 11, 2017 @ 3:29 am