If you do any kind of blogging, marketing, or advertising for websites, then you’re probably familiar with search engine optimization. However, depending on how you came up in the marketing world, you may not have taken the time to think about what some real life parallels are to common optimization techniques.
A few techniques that you can look at that will have distinct connections to real life advertising and marketing include the use of banners, how headlines work, how to mix conversation and content, and verbal connections and textual links. Essentially, search engine optimization comes from real-world techniques, so if you lose track of the origin, you may be missing out on some benefits. Continue reading