A big part of successful online marketing is going to be how well you make the idea of comparisons work for you. A few different levels to illustrate as an example of this include comparing your own goods and services to similar products (in a way that shows you to be better), or you can also showcase your knowledge of an industry by listing comparisons of things that you know about as an expert.
To show you how this works, consider the ways that websites can highlight the best of an industry, collect awesome consumer reviews, create lists for people’s benefit (along with creating better SEO!), and be sure to work with the idea of phrases in a way that’s appropriate and flexible, in order to connect to different people’s attitudes as well as expand your semantic marketing potential. Continue reading