When you start a new business, even if you are going to have a brick and mortar storefront or will strictly be selling at small festivals, you still need to be online sharing your business. The internet allows you to reach more people in more areas. It allows you to make new customers in new places where they may not be able to find you otherwise.
Use the internet to attract new customers or clients. Use it as a way to extend the reach of your business. Continue reading
Originally posted on December 13, 2016 @ 3:20 am
As a search engine optimizer, it can be a real challenge to explain what your job is and how it benefits the company to people who have very little understanding of the Internet marketing world. What now seems like second nature to you can be an extremely difficult concept for others to understand, let alone buy into in order to give you the resources and support you need to find ultimate success. So if you find yourself in this position—needing to justify your role—here are three things you can try to get the rest of your company to understand what you do.
Show Them Your Progress
Numbers and metrics are a great way to show people how you’ve been able to improve the company. And lucky for digital marketers, a lot of those metrics are automatically tracked by your software. However, simply pulling up the charts and graphs you have won’t do much to explain what you’re doing. Continue reading
Originally posted on May 14, 2016 @ 9:45 pm
With all the technological and user-driven advancements that take place on a sometimes hourly or daily basis in the Internet marketing world, it can be nearly impossible to stay up-to-date with all the changes happening within the industry. But just because the task of always being on the cutting edge of new ideas and technologies is difficult doesn’t mean it’s not worth it. If you or your company gets too behind on what’s fresh and relevant when it comes to online marketing, your business could really suffer financially.
To help you to always be in the know about what’s new and exciting in the Internet marketing industry, here are three tips that will help you and your company keep up with the almost constant changes and improvements. Continue reading
Originally posted on October 27, 2015 @ 2:22 am
Over on Coversation Marketing, there is a nice list post that breaks down some things that we should all be doing to optimize, develop and market our blogs. What is great about the list is that it isn’t too serious, and it has its funny moments, like the first item on the list:
If you have a Flash introduction on your web site, delete it. If you don’t agree, try this: Shove your head into a bucket of water. Stay in there, not breathing, for 10 seconds longer than is comfortable. That’s what you’re doing to your customers. Delete it, please.
Definitely an interesting read, and while I don’t agree with everything on the list, it has some great ideas that can be sifted through which should help most bloggers move upwards in traffic and influence.
Originally posted on May 10, 2010 @ 2:12 pm