Many law firms today have established their own blogs separate from their main websites. Reports have confirmed that they now recognize the essence of a blog in being able to attract more clients and build their credibility both online and offline.
A 2012 survey done by Greentarget, a communications firm, showed that in-house attorneys do trust blogs and that they even read blogs authored by lawyers or firms more than they read blogs by the real journalists. It was also found that more than half of the respondents believe a blog will influence clients in deciding the law firm to hire.
In that same year, the survey noted an increase in the number of blogs published by law firms. Some 68 of the top 100 firms are confirmed to be publishing a total of 272 blogs which is a 74 percent increase from the 2010 figure. Continue reading