Personal websites are one thing – they have a tremendous amount of freedom of expression, content, and format. Professional websites – sites that promote things like corporations, lawyers, doctors, or things like that – have a different tack they need to take concerning blogging and social media.
To prevent the worlds of the amateur and the professional from colliding on line, here are five observational tips to make sure your website stays up to snuff: think about how lawyers promote, think about how doctors present themselves, consider how technology and communication are changing, think of how different people perceive things nowadays, and think about transparency and trust.
Think About the Lawyers
Lawyers have a tough job of it on the Internet, to try to get their selling points across. A cross-reference to problems lawyers have will give you the very basics of why it’s tough for them to compete against each other. If you’re in this group – don’t believe the hype, and instead go for the techniques that are proven to work despite what so-called ‘common sense’ might tell you or your law firm. Continue reading