Search engine optimization is the concept of maximizing your content’s chance of being ranked in the first few results when a web user searches for terms relating to your content’s purpose. Google’s search engine is the most used internet searching tool, and the concepts of SEO are centered around optimizing the results of Google’s search algorithm.
You want to learn how to present your content in such a way that the Google bots find it pleasing, and that means becoming familiar with what it is exactly that they seek. Read through this brief synopsis of a few important concepts of SEO, and consider how you might better optimize your business website. Continue reading