The way in which we utilize search engines today is not the same way in which we used them two years ago. Search engine technology is a constantly evolving, and marketing specialists must keep up with the shifting tides. The same can be applied to the small business website.
Building a small business website that is able to compete with the slew of other business websites available to the general public is no simple feat. There are rules to the digital trade that often lead towards success and growth. Take a moment to look over a few helpful digital marketing tips for small business entrepreneurs. Continue reading
There are a million and one different Search Engine Optimization tools available, but many come and go within a short period. It is difficult to weed through the duds without wasting precious development time sufficiently. Luckily, there are nerds like us to help do the sifting.
SEO is still quickly evolving, and standards change frequently. What was relevant a year ago may have no impact on listings today. Marketing is a fast-paced world, and it is no surprise that SEO follows suit. Check out a short summary of what we consider to be the most powerful tools available in the world of Search Engine Optimization. Continue reading
When it comes to SEO and online marketing, many people spend a ton of time trying to get all technical. While it does help to know all the jargon and to get down to the nitty gritty of it all, just doing the simple things can get you views and conversion too. Of course, knowing the analytical side of things can help you know how many views and conversions, but if you are just getting started, or you’re a small business without much time or money, just doing the simple things will help.
Even when you do the smallest things, like promote on social media or use location keywords, you are making leaps and bounds in your overall online marketing scheme. So, without further ado, here are a few things you better still be doing, even if they seem circumstantial. Continue reading
Search Engine Optimization is a large umbrella under which many strategies are covered. Sales related websites rely on SEO to attract customers, but SEO means nothing if the customer is not easily able to navigate the site and place an order. Also, many search engines are relying more on user experience to rank relevant web pages. Creating a seamless user experience is the key to converting a search into a sale, and also for improving SEO.
How can you enhance the user’s experience? Two ways, actually—put yourself in their shoes, and then get two steps ahead of them. A good sales driven site gives the customer just what they want, along with just what they didn’t know they wanted. If you are stumped as to where to begin, some companies are making it easier than ever to connect with customers for site feedback. Continue reading
As a business owner, it’s nearly impossible to have all the skills necessary to run every aspect of your business yourself. While you can probably manage some of the major areas on your own, it’s generally a good idea to trust the more technical work to a professional. This is where an SEO firm or Internet marketing agency can be a huge help. However, knowing exactly who to work with can seem almost as challenging as the work itself. So to help you pick the right agency or firm for you, here are three things to think about when outsourcing your SEO.
Match Their Specialty with Your Needs
Each business’s SEO needs are going to be a little different. Because of this, there really is no “one size fits all” SEO firm you should be using. Different firms are going to excel at different things. The best thing for you to do when picking a firm to work with is aligning your needs with their specialty. Continue reading