If you’ve just started a new business, you’ve likely also just created a new business website to go with it. With so much business taking place online, a successful business needs to have a working website that consumers can visit to learn more about their company, make purchases, and contact them. But before you launch your new website, it’s crucial that you’ve covered all your bases and ensured that your site will function properly. To help you with this, here are three ways you should improve your new business website before having it go live.
Improve Your Site Speed
One of the most important factors for the user experience of your website is speed. If your visitors have to wait too long for your website to load for them, think about 3 seconds, they’ll navigate away and may not return. To see if your website is running fast enough, Lindsay Kolowich, a contributor to HubSpot.com, recommends running site speed tests before your launch date. If your site isn’t running as quickly as you’d like, talk with your website designer about ways you can improve the speed prior to letting your website go live.
It’s a point of frustration for many people that you have the best idea in the world, and you talk about it constantly, consistently, and passionately on social media, but somehow information about your opinion or your product never gets anywhere. This is a very common area of growing pains for people who are trying to find the intersection between social media and search engine optimization.
A few of the ways that you can learn the basics about how those ideas combine is by going to workshops, learning to adapt to algorithms, knowing the difference between real and fake success, and using your knowledge to hack the system. Continue reading
There are a lot of people who suggest using good search engine optimization techniques just as sort of a means to an end. However, sometimes it’s important to look at specific details within the SEO realm. For example, you can use SEO to help convert ideas to business sales.
A few of the different methods that utilize this perspective include putting out the right type of video ads, approaching social media conversations from a search engine focus, paying close attention to location considerations, and utilizing search engine efficiency in terms of cost and benefit within your website framework. Continue reading
There are a million and one different Search Engine Optimization tools available, but many come and go within a short period. It is difficult to weed through the duds without wasting precious development time sufficiently. Luckily, there are nerds like us to help do the sifting.
SEO is still quickly evolving, and standards change frequently. What was relevant a year ago may have no impact on listings today. Marketing is a fast-paced world, and it is no surprise that SEO follows suit. Check out a short summary of what we consider to be the most powerful tools available in the world of Search Engine Optimization. Continue reading
Unless you’re already familiar with SEO and marketing from a previous experience, you may wonder what the benefits would be in other professional settings. Well, especially with how information flow works in the modern business environment, search engine optimization is more important than ever, almost across the board in every single industry where you’d ever want to advertise yourself, or be found by people searching online.
For a few examples of this, take the healthcare industry, promotional work, the life of a writer, how bloggers make money, and website creation all into consideration. Each of these fields can be strongly affected by how well overall SEO and marketing are working together in the digital realm. Continue reading