At some point, you know that you have good, valuable content on your blog. The next step in financial or personal success is to try to get more attention in the form of traffic. There are a million different pieces of advice that you can follow for making this happen. But, you can generally figure out how to split it into a few categories.
So, if you’re trying to improve the visibility of your blog, start at three of the more traditional places. First of all, you have to know your audience. Connecting with your audience is the entire point of having a blog, but to create that connection, you have to first understand who they are. Secondly, dig as deep as you can into search engine optimization possibilities. Having great content is an excellent first step, but knowing how to arrange that content for better search engine visibility is also crucial to appropriate project management with your blog.
If you’ve just started a new business, you’ve likely also just created a new business website to go with it. With so much business taking place online, a successful business needs to have a working website that consumers can visit to learn more about their company, make purchases, and contact them. But before you launch your new website, it’s crucial that you’ve covered all your bases and ensured that your site will function properly. To help you with this, here are three ways you should improve your new business website before having it go live.
Improve Your Site Speed
One of the most important factors for the user experience of your website is speed. If your visitors have to wait too long for your website to load for them, think about 3 seconds, they’ll navigate away and may not return. To see if your website is running fast enough, Lindsay Kolowich, a contributor to HubSpot.com, recommends running site speed tests before your launch date. If your site isn’t running as quickly as you’d like, talk with your website designer about ways you can improve the speed prior to letting your website go live.
It’s a point of frustration for many people that you have the best idea in the world, and you talk about it constantly, consistently, and passionately on social media, but somehow information about your opinion or your product never gets anywhere. This is a very common area of growing pains for people who are trying to find the intersection between social media and search engine optimization.
A few of the ways that you can learn the basics about how those ideas combine is by going to workshops, learning to adapt to algorithms, knowing the difference between real and fake success, and using your knowledge to hack the system. Continue reading
There are a lot of people who suggest using good search engine optimization techniques just as sort of a means to an end. However, sometimes it’s important to look at specific details within the SEO realm. For example, you can use SEO to help convert ideas to business sales.
A few of the different methods that utilize this perspective include putting out the right type of video ads, approaching social media conversations from a search engine focus, paying close attention to location considerations, and utilizing search engine efficiency in terms of cost and benefit within your website framework. Continue reading
There are a million and one different Search Engine Optimization tools available, but many come and go within a short period. It is difficult to weed through the duds without wasting precious development time sufficiently. Luckily, there are nerds like us to help do the sifting.
SEO is still quickly evolving, and standards change frequently. What was relevant a year ago may have no impact on listings today. Marketing is a fast-paced world, and it is no surprise that SEO follows suit. Check out a short summary of what we consider to be the most powerful tools available in the world of Search Engine Optimization. Continue reading