Unless you’re already familiar with SEO and marketing from a previous experience, you may wonder what the benefits would be in other professional settings. Well, especially with how information flow works in the modern business environment, search engine optimization is more important than ever, almost across the board in every single industry where you’d ever want to advertise yourself, or be found by people searching online.
For a few examples of this, take the healthcare industry, promotional work, the life of a writer, how bloggers make money, and website creation all into consideration. Each of these fields can be strongly affected by how well overall SEO and marketing are working together in the digital realm. Continue reading
If you’re running your own small business it can be easy to get sidetracked and it can be easy to forget the importance of marketing your business in every area possible. You’re spending time doing the books, talking to customers, and getting your business off the ground. Part of that launch should be marketing focused.
Make sure that the tools below are something you factor into your day to day business. They will all help your business grow into something amazing. The biggest sign of success in a small business is your own happiness. Continue reading
One thing that occasionally gets lost in the shuffle to meet numbers and standards and promote pages, brands and traffic is that fact that good SEO and high value are meant to parallel each other. In other words, good SEO is supposed to happen naturally when web posts are informative and networked according to the best use for people looking for information.
So, sometimes it’s smart, instead of thinking of first writing great content, and then writing SEO material to get people to move toward that content, to just combine them together in the first place! Five ways in particular that you can do this would be including cost vs. value charts, listing popular searches and product reviews, correctly labeling images, and avoiding Flash-focused websites. Continue reading
Search Engine Optimization is a large umbrella under which many strategies are covered. Sales related websites rely on SEO to attract customers, but SEO means nothing if the customer is not easily able to navigate the site and place an order. Also, many search engines are relying more on user experience to rank relevant web pages. Creating a seamless user experience is the key to converting a search into a sale, and also for improving SEO.
How can you enhance the user’s experience? Two ways, actually—put yourself in their shoes, and then get two steps ahead of them. A good sales driven site gives the customer just what they want, along with just what they didn’t know they wanted. If you are stumped as to where to begin, some companies are making it easier than ever to connect with customers for site feedback. Continue reading
For companies that conduct any or all of their business online, it’s vital to have a strong presence on the Internet. One of the best and most effective ways to accomplish this goal is to have a major focus on SEO and properly optimize all your online efforts to have more successful SEO campaigns. However, with the ever-changing landscape of search engine optimization, it can be hard for a business to keep track of the current SEO best practices for acquiring and retaining customers. To help with this, LinkTub recommends three ways you can improve your company’s SEO by tapping into optimization trends this year. Continue reading