One thing that occasionally gets lost in the shuffle to meet numbers and standards and promote pages, brands and traffic is that fact that good SEO and high value are meant to parallel each other. In other words, good SEO is supposed to happen naturally when web posts are informative and networked according to the best use for people looking for information.
So, sometimes it’s smart, instead of thinking of first writing great content, and then writing SEO material to get people to move toward that content, to just combine them together in the first place! Five ways in particular that you can do this would be including cost vs. value charts, listing popular searches and product reviews, correctly labeling images, and avoiding Flash-focused websites. Continue reading
Search Engine Optimization is a large umbrella under which many strategies are covered. Sales related websites rely on SEO to attract customers, but SEO means nothing if the customer is not easily able to navigate the site and place an order. Also, many search engines are relying more on user experience to rank relevant web pages. Creating a seamless user experience is the key to converting a search into a sale, and also for improving SEO.
How can you enhance the user’s experience? Two ways, actually—put yourself in their shoes, and then get two steps ahead of them. A good sales driven site gives the customer just what they want, along with just what they didn’t know they wanted. If you are stumped as to where to begin, some companies are making it easier than ever to connect with customers for site feedback. Continue reading
For companies that conduct any or all of their business online, it’s vital to have a strong presence on the Internet. One of the best and most effective ways to accomplish this goal is to have a major focus on SEO and properly optimize all your online efforts to have more successful SEO campaigns. However, with the ever-changing landscape of search engine optimization, it can be hard for a business to keep track of the current SEO best practices for acquiring and retaining customers. To help with this, LinkTub recommends three ways you can improve your company’s SEO by tapping into optimization trends this year. Continue reading
Maintaining a blog is not always sugar and spice, and everything nice. Making a living off of your online activities may seem glamorous to some, but every publisher knows that hard work is involved. There are times when you may not find the time to actually sit down to do some exhaustive thinking in order to come up with good quality content. And we all know just how important content is when it comes to blogging.
One option that is increasingly becoming popular today is to hire an SEO copywriting service. There are many entities offering this service – you only have to take your pick among them. There are some advantages to taking on the services of an external company to help you with your writing. Perhaps the main one is that you can rest assured that you will have fresh and high quality content to publish on a regular basis. You have to bear in mind that these services employ professional copywriters who are highly experienced in writing copy for the Web. This means that you do not even have to worry about the relevance of your content (for your human audience) and that you can also rest assured that the search engines will be happy.
Hiring an SEO copywriting service need not be a difficult task even with all the choices out there. Just make sure that you dig a little deeper into the reputation of the company and the ask to see samples of actual work that they have done. The best news yet – you can avail of these services at very affordable prices!
If you are struggling with your writing, take the time to consider getting some help.
As bloggers I am pretty sure that timel, up to date posts are what you prioritize. The common dictum in the blogosphere is that keeping your blog current with the latest posts and information is what makes a blog effective. I have to admit that this is true. A well written blog that is updated regularly will surely be noticed… at some point. But there really is more to blogs than just posts. For example, do you know that your blog post titles are equally important? I bet this has made you suddenly ponder your gung-ho attitude towards giving titles to your posts (the usual philosophy is “the wittier the title, the better).
As bloggers you should know that blog post titles should always be search engine friendly. Although this will surely put a damper on your creative juices and how craftily you compose titles, this is the reality if you really want to make a successful blog. But there could be a way to address the SEO aspect of your blog without necessarily killing creativity. The solution is to look at your two different targets in two different stages.
The first step is to address your readers
Your readers, whether they have subscribed to your RSS feed or actually visit your blog on a regular basis, will want their interests to be piqued. They want to read your post and also be titillated enough to want to share it with others. So when you’re composing your title do the following:
• Make it interesting. There are many methods that can be used to achieve this goal. You can post a question, put out a scoop or make an obtuse title that will compel readers to read the post to find out what it’s all about.
• Don’t make it too long. Short and sweet. That’s the usual saying you hear and in the SEO and internet world, this is virtually dogma. Be succinct in giving information in your title. A title that’s too long will only confuse your readers.
• Keep keyword scanners in mind. Don’t confuse this with the SEO optimization part (that’s the second step, remember?). What you need here is to look for words that will interest a majority of your readers. Use the more popular keywords in your blog post title and your post will have a bigger chance of getting noticed.
The whole idea of this first step is to catch the attention of the readers that will view your blog the moment you publish it. The title is basically for your “captive audience”. When the initial freshness of the post has passed it will be passed on to the archives and since getting your posts noticed in an archives section is quite slim this is where the search engines should come into play.
I’ll discuss then next step of improving your blog post titles next time.