An online business’s success comes from many areas within the organization. Marketing plays a big role, as well as customer service. But there’s one other, often overlooked, area of the online business that has a huge influence on the profit margin as well.

Shipping plays a big part in a company’s fortunes. This fact becomes particularly noticeable when aspects of shipping are ignored and the loss of money becomes apparent. There are four ways to prove that shipping does, in fact, affect your online business. Some of these might surprise you. Continue reading →

Originally posted on October 20, 2013 @ 9:38 pm