David Peralty: So, as with any and all interviews on and off the web, the most pressing introductory question is, who are you, what do you do, and where can people find you online?
Steven Finch: Hi.. well I’m Steven Finch and I’m currently the CEO of a new media company here in the UK named Insomnia. Additionally, you can find me at my personal weblog, Crenk.com.
David Peralty: So, new media means a wide variety of things. Can you tell me more about Insomnia and what they deal with?
Steven Finch: Well Insomnia is a media company. We currently have our majority of assets in the music industry, and we are just about to launch our first web assets, which is also based in the music market.
The first web asset is called Routenote, and is a music licensing and distribution company.
David Peralty: Crenk.com talks a fair bit about what is going on in the online world. It seems like you are joining two very competitive niches. What made you think that you could build a successful company, and blog in the current marketplace?
Steven Finch: Both companies are definitely in two very competitive markets, but two markets that I think are changing very rapidly.
Personally, I have been pretty much living on the Internet since a young age, and I have always taken notice of the Internet and where it was progressing. This, mixed with my knowledge in how business really works, seem to really help in the growth and progression of the company in both sectors.
David Peralty: So, as a CEO of a company, you must have an interesting view on the blogosphere. Do you think it will continue to expand endlessly or have people already reached their saturation point when it comes to blogs and online media?
Steven Finch: Well at this stage, it is definitely growing, but I always believe in information overload. Blogs are about having your say, but sometimes it is very difficult to find voices or publications that are actually worth reading. This will always be an issue when the blogosphere is continuing to grow.
David Peralty: Why did you end up choosing WordPress for Crenk.com? Did you try any other options?
Steven Finch: I tried blogger for a while, but it didn’t seem to have the customizations and plugins that I was after; hence, WordPress. It seems to be the most adaptable, and seemed to get my vote from the moment I started using it.
David Peralty: If other CEO’s are looking to join the blogosphere, what would advice would you give them? Warnings, tips, tricks are all good.
Steven Finch: A warning I would hand out is don’t ever personally attack someone, be it a blogger or even just a user of your site because at the end of the day, the users are always what makes or breaks an internet company, and loyal ones are very hard to come by.
Additionally, make sure you disclose all of your conflicts of interest, with regards to other companies, advertisers, stocks, and etc.
David Peralty: Do you have any blogs that are great inspiration for a new blogger? Be they technology, PR, corporate, or other?
David Peralty: And lastly, when can we expect Routnote.com?
Steven Finch: We are currently in private testing at the moment and should be opening to the public in approximately two months.
David Peralty: Thank you again for taking this time to talk with me. I would love to see more CEO’s get into the blogging world, be they new media or not. I am looking forward to the increasing build up of Crenk.com as well as the launch of Routenote.com.
Steven Finch: Thank you very much.