Ryan Imel has put up a post on Copyblogger that I wholeheartedly agree with called “How to Become an Authority Blogger”. In it, Ryan talks about how talking with authority is half the battle.
Here is a snippet:
Speak with authority. One of my favorite uncles retired from a high level management position to start his own business offering leadership training to companies and organizations. His main reason for going down this path? He started speaking with authority and people just ate it up. He’ll be the first to admit that he’s not saying anything particularly earth shattering. But he’s the one saying it, and sometimes that’s all that makes the difference between the authority and the audience.
Many of the great voices online are only known because they think of themselves in that way, and I suggest if you want to be an expert in your niche, you should start writing as an expert.